- 學位論文
協助初到台灣外國人電子商務平台
Compareme: an e-commerce platform assisting with the integration of foreigners in Taiwan
並列摘要
This thesis describes the business plan of my start-up online comparison service which will assist both local Taiwanese and Foreigners in Taiwan save time by consolidating the information of all essential day-to-day service providers such as mobile phone plans, credit cards, home loans, internet plans, insurance as well as many others, into one platform in order to save time as well as offer an informative choice. The service is also offered bilingually in both Chinese and English therefore allowing foreigners who have newly entered Taiwan integrate into the country in a more efficient manner. The idea came to me when I first arrived in Taiwan in late 2014 and had the struggle of setting up my life in a country where I was not familiar with the local language, culture or norms. With this experience in hand, I hope that CompareMe can alleviate some of the burden off newly arrived foreigners in Taiwan. This service is also open for local citizens who wish to become empowered in their purchases by making more informed choices and attain savings. This thesis comprises of the entire business plan, from the operations, marketing, market analysis and future growth plans.