網路儲存裝置中東市場商業計畫

Business plan for NAS in the middle east market

蔡耀德(Tsai Alex)

指導教授 ： 吳文傑

國立政治大學/商學院/國際經營管理英語碩士學位學程(IMBA)/碩士(2020年)

https://doi.org/10.6814/NCCU202000163

摘要

本論文以英文書寫，作者無提供中文摘要。

關鍵字

網路儲存裝置 ； 中東市場

並列摘要

In recent years, the storage industry has been growing due to the rise in photos/video quality and resolution. Data back-up is highly required for businesses ranging from SMBs to enterprise-level businesses. No business could accept lost or hacked data. On the other hand, HDD and cloud server cost has only gone up which means a lot of potential users are building their own cloud storage. As entry level to enterprise level user inquiries go up, the international NAS storage business rises as well,
Through a comprehensive business plan analysis, you will see what is the NAS industry and what applications it could offer to the data booming market. We will use Taiwanese NAS companies Qxxx and Sxxxxxx as a merge company NAS tech as an example to show how NAS tech goes to an emerging market in the Middle East and sets up a branch office. Building a completed channel and running marketing activities in Muslim market. It also includes a marketing strategy, a business operations plan, and a financial plan for starting up the business.

並列關鍵字

NAS ； Middle east market

參考文獻

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