- 學位論文
創業機會辨識–基於Effectuation理論的研究
Entrepreneurial opportunity recognition - A study base on Effectuation theory
摘要
隨近年來經濟成長逐漸趨緩，全球各地紛紛視創新與創業活動為刺激經濟成長的妙方。雖然，新創事業能帶來許多正面的影響，但根據統計，在創業初期的前三年，約有50%的創業會失敗，剩下的50%則在接下來的2~3年內有30%~40% 倒閉。換句話說，創業成功率可能連5%都不到。 創業來自一個機會，好的機會帶來好的創業績效，而不好的機會則有可能導致創業的失敗。過去多項研究表示，在創業的過程或起始點，機會的辨識是最關鍵點之一。如何辨識到合適的創業機會，則為創業研究重要的一環。 本研究以「個案研究法」，選擇「映雲科技」、「食我餐飲顧問」以及「時間軸科技」三間新創公司作為研究對象。以Effectuation理論，檢視創業團隊在不同階段的創業歷程中各個構面的變化，並歸納影響創業機會辨識的重要因素。 研究結果發現，創業機會並非客觀存在某單一時空環境下，而是創業家在一連串嘗試、摸索並累積自身資源的過程中，與外界一次次的互動下逐漸被辨識出來。同時，創業團隊的多元性，及產業的變化都是影響創業機會辨識的重要因素。
並列摘要
Because of the slow on economic growth, people see entrepreneurs as the solution to make economic growth again all over the world. Besides to the benefit which entrepreneur can make, according to statistic reports, only 50% of entrepreneurs can survive in the first three years, and the remains will dismiss in the following two to three years. Entrepreneur starts with an opportunity. A good opportunity could bring outstanding performance while a bad opportunity could bring failure. There has a lot of research shown opportunity recognition is the most important key for entrepreneurs. Since then, how to recognize good opportunities has become one of the important areas in entrepreneurs research. With the method of case study, this study selects 「Fandora」、「Eat Me」and 「friDay」as research targets. Base on the framework of effectuation theory, this study analyzes how entrepreneurs behave during the entrepreneurial process and also focus on the factories which have the most significant effect on opportunities recognition. The study finds out that entrepreneurial opportunities are not objective exist. By trying and testing again and again, accumulating different resources and interacting with the real world during the process, entrepreneurial opportunities could be developed. Besides, the level of diversity of entrepreneurs and industrial evolutions have the most significant effect on opportunities recognition.