- 學位論文
台中烏日共生宅使用意願之研究
Willingness to Use of the Cohousing in Wuri District, Taichung
摘要
本研究主在探討台中烏日共生宅使用意願，以參觀台中烏日共生宅之參訪者為研究對象，了解參訪者對共生宅之服務內容接受度、價格接受度與使用意願，並研究三面向之關係。依據實證結果提供實務建議，讓日後有興趣投入相關產業之業者及政府單位參考，促進共生宅社區的推動與發展，並實現超越老化理論、在地老化及地方創生概念，讓長輩有精彩的晚年生活。本研究於2021年1月1日至2021年4月30日，透過問卷調查獲得161份有效問卷，使用SPSS 20進行敘述性統計、差異性分析、效度及信度分析，並使用Amos執行結構方程模型，而為了克服樣本數可能不足的部分，又使用Amos進行拔靴法(Bootstrap)2000次運算來分析樣本。 實證模型結果呈現參訪者共生宅服務內容接受度及價格接受度對使用意願具正向影響，其中價格接受度對使用意願影響較大；另外價格接受度整體認知低於使用意願，由於影響價格接受度主要因素是居住所需付出的成本(價格)，故若能提高居住之價格接受度，應能正向提高參訪者對共生宅的居住使用意願。51歲以上族群對價格接受度及使用意願整體認知顯著高於31至50歲族群，這說明若銀髮共生宅社區以老年族群(51歲以上)作為準住戶，增加該族群對居住價格的接受度，即可提高居住共生宅的意願。
並列摘要
The research is to probe willingness to use of the Cohousing in Wuri District, Taichung. It takes visitors visiting the Cohousing as the research subjects from January 1 to April 30 in 2021. The study purpose is to comprehend their service content acceptance, price acceptance and the willingness to use for the Cohousing, further, studing the relationship of them. Based on research results, they offer practical recommendations for future developers interested in investing in related industries or for government units to reference. Those can also promote Cohousing community to develop, materializing “the gerotranscendence theory,” the concept of “regional revitalization” and “aging in place.” Therefore, the elders can have wonderful later lives. In the process of the study, 161 valid questionnaires were collected through the questionnaire survey. The study conducts SPSS 20 for descriptive statistics, compare means analysis, reliability and validity analysis. On the other hand, it uses Amos for structural equation model analysis. In order to conquer the problem that samples may not be enough, it also conducts Amos Bootstrap 2000 times to analyze samples. Modle results show that visitors’ service content acceptance and price acceptance have a positve effect on the willingness to use of the Cohousing, while the price acceptance makes a greater impact on the willingness to use. In addition, overall perception of the price acceptance is lower than the willingness to use, due to the main influential factor of the price acceptance is the residing cost (price). Therefore, if the residing price acceptance can be increased, it will positively increase the willingness of visitors to use the Cohousing. The overall perception of price acceptance and willingness to use among the 51-year-old group is essentially higher than that of the 31-50-year-old group. This shows if the senior cohousing community sees the elderly group (above 51 years old) as future residents, increasing this group’s acceptance of residing price can also increase the willingness to use for Cohousing.