隨著醫療衛生知識與技術進步,人類的死亡率下降,全球人口結構迅速改變,依據聯合國統計資料顯示,2005年後全球60歲以上老年人口比率將會快速提升,2020年後將超過15%,人口老化現象普遍發生在開發中與已開發國家,產生的連鎖效應是目前各國紛紛探討的問題。依照我國國民健康局2004年成人及中老年人全國性調查顯示,發現65歲以上老年人恆齒齲蝕指數(DMFT index:齲齒缺牙填補總數)為14.59,口內有超過20顆牙齒的比例僅59.3%,而高達32.5%有補綴物之需求。因我國人口結構急速老化後,口腔醫療照護的負擔會持續加重,老年人牙醫學的發展、口腔保健照護更顯重要。我國也因人口出生率與死亡率水準降低,導致社會人口結構勢必走向高齡化的趨勢,老年人的醫療保健需求必然激增,高齡消費者將成為市場重要的新經濟群。而高齡的消費市場必須要考量到其實際需求。拜科技不斷創新所賜,以及多元化的消费需求使得市場快速變化,因此,現今企業必須針對未來客群需求設計新產品,才能滿足顧客多樣化需求,增加產品市場競爭力、佔有率及企業獲利能力。 本研究將針對大台北地區銀髮族健檢用放射醫療設備中的牙科X光機為主題,蒐集其相關文獻探討、執行問卷調查及專家訪談等方法,完成資料及資訊的蒐集,然後進行描述性統計分析。針對需求與功能之先期研究,提供銀髮消費族群之使用需求給企業與相關單位做參考,冀能改善醫療設備,已符合銀髮族使用需求,提升銀髮族醫療保健之品質,並促進企業產品發展。
Medical health knowledge and technology are progressing day by day, which leads to a decrease in human death rate, and the world's population is changing rapidly. Therefore a socio-demographic structure is bound to an aging trend, and the elder's health care needs will inevitably surge. Elderly consumers will be the new important economic group in the market. The market must consider the elderly consumers’ actual needs. Thus, to meet diverse customer needs and increase market competitiveness, market share, and profit-marking ability, the enterprises must address the future needs of customer to design new products. Thus, study focus on demand analysis of the dental X-ray machine for elder physical examination in Taipei. This study corrects the related articles and uses the questionnaire investigations and the expert interviews to complete the data and information collection. Then, the date is analyzed by SPSS. Moreover, in the preliminary study of elders needs, the study provides information of equipment usage and demands for companies and relevant enterprises for reference to improve medical devices which meeting elders’ needs, to enhance elders’ health care quality, and to promote the product development for enterprises.