- 學位論文
不同兒童年齡階段家庭旅遊之探討
Discussion on family tourism in different children ages
摘要
家庭旅遊在旅遊市場中佔很大的比例，過去對兒童旅遊或是家庭旅遊的研究，研究對象大多以國小以上年齡階段的兒童為主，鮮少對於國小以下年齡階段的兒童或不同兒童年齡階段的兒童進行家庭旅遊差異性研究。本研究將兒童年齡階段分為0-2歲、3-6歲、7-12歲，分析不同兒童年齡階段對家庭旅遊的各類變項是否有差異。考量六歲以下兒童的填答能力，本研究問卷調查對象為父母，採自願對象抽樣的方式進行網路問卷調查，共回收608份有效問卷，使用統計軟體進行檢定。研究結果顯示，在旅遊動機方面，7-12歲的家庭比0-2歲的家庭更重視學習或體驗，3-12歲的家庭比0-2歲的家庭更重視抒壓或運動。在旅遊偏好方面，各兒童年齡層階段的家庭都喜歡自然賞景遊憩類型的旅遊活動，3-12歲的家庭比0-2歲的家庭偏好「節慶文化教育」與「動態活動參與」類型的旅遊活動，0-2歲的家庭比3-6歲的家庭更常安排「逛街購物美食」類型的旅遊活動。在旅遊考量重點方面，0-2歲的家庭比7-12歲的家庭更重視「安全與衛生」、「兒童備品與友善空間」方面的需求，0-6歲的家庭比7-12歲的家庭更重視「親子餐飲與活動」方面的需求。在旅遊決策方式方面，各年齡層的家庭旅遊決策方式皆由「夫妻共同決定」所佔比例最高，隨著兒童年齡成長，父母賦予兒童參與決策的比例相對地提高。在出遊頻率方面，0-6歲的家庭高於7-12歲的家庭。在用餐地點方面，0-6歲的家庭前往親子餐廳的比例高於7-12歲的家庭。在住宿地點方面，0-2歲的家庭偏好一日遊不在外過夜，3-12歲的家庭偏好住宿飯店或旅館，7-12歲的家庭選擇露營的比例高於3-6歲的家庭，0-2歲的家庭幾乎不考慮露營。不同兒童年齡階段旅遊天數沒有差異，不同兒童年齡階段交通方式沒有差異，皆已自行開車或騎車前往為主。旅遊動機對旅遊偏好有影響，旅遊偏好對旅遊考量重點有影響，旅遊動機對旅遊考量重點有影響。
並列摘要
Family tourism accounts for a large proportion of the tourism market. In the past, research on children's tourism or family tourism mainly focused on school children at the age of primary school and above, and rarely for children under the age of primary school. Studies on family tourism differences in different children’s age stages are also rare. This study divided the age of children into 0-2 years old, 3-6 years old, 7-12 years old, and analyzed whether there were differences in the various variables of family tourism in different age stages. Considering the ability of children under the age of six to answer questions, the questionnaire was conducted by parents. The online questionnaire survey was conducted by sampling the volunteers. A total of 608 valid questionnaires were collected and verified by statistical software. The results of the study show that in terms of travel motivation, families with children aged 7-12 are more likely to pay attention to learning or experiencing than families with children aged 0-2. Households with children aged 3-12 are more concerned about stress relaxing or exercising than families with children aged 0-2. In terms of travel preferences, families of all ages of children like nature scenery recreational activities. Families with children aged 3-12 prefer festival cultural education and activity participation types of tourism activities than families with children aged 0-2. Households with children aged 0-2 are more likely to arrange shopping or gourmet tour than families with children aged 3-6. In terms of tourism considerations, families with children aged 0-2 pay more attention to safety and hygiene, parts for children and friendly space than families with children aged 7-12. Households with children aged 0-6 pay more attention to the needs of parent-child dining and activities than families with children aged 7-12. In terms of tourism decision-making methods, the “couples decide together” occupies the highest proportion of the family tourism decision-making methods in all children ages . As children growing, the proportion of parents giving children to participate in decision-making is relatively growing as well. In terms of travel frequency, families with children aged 0-6 are higher than families aged 7-12. In terms of dining places, families with children aged 0-6 are more likely to travel to parent-child restaurants than families with children aged 7-12. In terms of accommodation, families with children aged 0-2 prefer to one day trip and not stay overnight, families with children aged 3-12 prefer to stay in resort or hotels, and the proportion of families with children aged 7-12 who choose camping is higher than that of families with children aged 3-6, families with children aged 0-2 hardly considers camping. There is no difference in the number of days of travel between different children, and there is no difference in the transportation patterns of different age stages. Tourism motivation has an impact on tourism preferences. Tourism preferences have an impact on tour considerations. Tourism motivation has an impact on tour considerations.