- 學位論文
外國遊客對台灣餐飲觀光的餐飲吸引力、 阻礙、真實性與滿意度之研究
Foreign visitors' food and beverage attraction, barrier, authenticity, and satisfaction of Taiwanese food and beverage tourism
摘要
本研究目的是研究韓國、馬來西亞與新加坡來台旅遊的遊客對於台灣餐飲的餐飲觀光類型、餐飲吸引力、餐飲阻礙、餐飲真實性與餐飲滿意度，由於韓國近年來台旅客呈現激增，馬來西亞與新加坡的來台遊客人數一直以來都是東南亞較高的國家，且過往的研究僅針對一個國家進行探討，故本研究以上述國家進行研究與分析。本研究於2019年4月25日至2019年5月31日，於桃園國際機場針對韓國、馬來西亞、新加坡的來台遊客進行問卷發放，本研究之問卷調查總計發放346份問卷，有效問卷為335份，回收率為96.8%，其中，韓國、馬來西亞、新加坡等國之有效問卷回收分別為116份、113份、106份。本研究結果發現，韓國、馬來西亞、新加坡的遊客來台旅遊最常造訪的餐廳以平均數做排名，首先是夜市攤販小吃，其次則是冰品飲料店，而自助吧餐廳與速食餐廳則是並列第三。而本研究的餐飲觀光類型分類為「前衛型觀光客」、「海外喜新在地維生觀光客」、「隨喜觀光客」與「恐新維生觀光客」。本研究提供地方餐飲企業、地方政府與觀光局擬定相關觀光策略，以利吸引外國遊客前來台灣品嚐台灣餐飲。
並列摘要
The purpose of this study is focus on the food and beverage, and food and beverage appeal, food and beverage barriers, food and beverage authenticity and food and beverage satisfaction of Taiwanese tourists from South Korea, Malaysia and Singapore. Due to the significant increase in the number of Korean tourists visiting Taiwan, and the number of Malaysian and Singaporean tourists to Taiwan has always been a high ranking country in Southeast Asia, and existing research is only aimed to one country. Therefore, this study and analysis is for the above countries. This study was conducted from April 25, 2019 to May 31, 2019, at Taoyuan International Airport for questionnaires for visitors from South Korea, Malaysia, and Singapore. A total of 346 questionnaires were distributed in this study. The effective questionnaire was 335. The recovery rate was 96.8%. Among them, the effective questionnaires collected in these countries were 116, 113, and 106 respectively. The results of this study found that the most visited restaurants for South Korean, Malaysian, and Singaporean were ranked by average. The first is night market followed by ice drinks, while the cafeteria and fast food restaurants are collapsed third. The types of food and beverage in this study were classified as "Hi-New Peak Foodie", "Hi-New Catering Visitors", "Happy Tourists" and "Terrorism New Life Tourists". This study provides local catering companies, local government and tourism bureaus to develop relevant tourism strategies to attract foreign tourists to Taiwan to experience Taiwanese food and beverage.