- 學位論文
DRAM 設備供應商的成長策略，以新賀科技為例
The growth strategy for a DRAM equipment supplier, a case study of HATI
摘要
台灣DRAM 廠商經歷2007 到2009 年連續三年大虧損，有些廠商 退出市場，有些廠商則是尋找新的技術夥伴，面對台灣DRAM 廠商未 來的高度不確定性，台灣DRAM 設備供應商應該如何因應，未來如何 成長。新賀科技主要業務為半導體預燒(Burn In)設備，目前專注台 灣市場，DRAM 客戶佔新賀科技80%以上的營收，面對台灣DRAM 產業 目前困境和未來挑戰，新賀科技應該如何因應?本論文主要是探討 DRAM 產業競爭越來越激烈趨勢之下，台灣DRAM 設備供應商未來可能 的成長策略，舉新賀科技為例，分析在DRAM 廠商越來越少、越來越 寡斷之下，台灣DRAM 設備供應商持續成長的可行方案。
關鍵字
成長策略並列摘要
Taiwan DRAM manufacturers incurred big loss during 2007 and 2009. Some have withdrawn from DRAM market and others have sourced new technical partners. Facing high uncertainty of Taiwan DRAM industry in the future, how Taiwan DRAM equipment suppliers should do with. How to grow up. Hsinho Advanced Technology Inc.(HATI) main product is semiconductor burn in equipment, focusing in Taiwan market now. DRAM customers occupy over 80% of HATI revenue. In face of the present difficulty and future challenge to Taiwan DRAM industry, how should HATI deal with? The main topics of this thesis is to probe future probable growth strategy for Taiwan DRAM equipment suppliers under the trend of more and more serious rivalry in DRAM industry. To illustrate HATI case, figure out feasible solution for Taiwan DRAM equipment suppliers’ future growth under less and less DRAM makers with more and more dominating power.