並列摘要
This study seeks to explore the positional advantages created as a result of being a first mover or pioneer of the market along with the disadvantages that may arise. By utilizing a case subject that was previously in a follower position of the industry and apply the literature research studies’ identified attributes for a first mover advantage to assess the case subject’s stability to exploit the positional advantages. This paper will first introduce the motivation and objective of the research. Followed by the review of literature studies performed on first mover advantages and disadvantages for foundational understanding. Then, the paper will introduce the background and history of the case subject along with the industry and market. Next, the paper will address what and how the positional advantages are applicable to the case subject along with disadvantages that the case subject will be exposed to. Finally, the paper will conclude with a review of overall assessment and comments.
參考文獻
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