發展兒童牙齒預防保健服務平台—以M兒童牙醫診所為例

當台灣社會邁向已開發國家，國民平均壽命提高。如何讓高齡社會中每個人一生都擁有健康的牙齒，唯有自兒童時期就接受正確口腔衛教及完善的口腔預防醫療照護，才能一生擁有健壯的牙齒。 M兒童牙醫診所，以預防醫療的觀念，成功執業十多年後，發展出成熟的服務流程。想在現有的基礎上以連鎖的方式，擴大營運。本研究是探索以連鎖經營的方式，推廣兒童牙齒預防醫療。藉由診所調查、訪談、參與會議及參考台灣連鎖醫療診所案例等研究過程，檢視醫療服務平台的建構。探討兒童牙科連鎖的價值主張，營業模式及競爭分析後。提出發展兒童牙科連鎖醫療平台的七要素，作為加盟事業經營的基礎。最後討論以兒童牙醫連鎖加盟的社會責任出發，探究兒童牙醫預防保健，造福社會。堅持優質的醫療品質，塑造品牌，以積沙成塔的精神凝聚醫療團隊。結合幼教業者共推兒童牙醫預防保健。期望建立ㄧ個兒童牙醫連鎖醫療體系，造福社會。

關鍵字

兒童牙醫；口腔衛教；預防醫療；連鎖醫療診所

並列摘要

While Taiwanese society entering into developed country, the average life expectancy increased. How to make people in this society have healthy teeth in their whole lives? People deserve to have proper oral health education and preventive oral health care since their childhood. Based on the principle of preventive oral health care, M pediatric dental clinic has been practicing pediatric dental care for more than a decade. A mature oral health care processes is developed in M pediatric dental clinic. This study explores the tentative models to expand clinical operations in the manner of chain stores for pediatric dental health care. By research process such as clinic field research, interview, participating meetings and studying other Taiwanese chain store of medical clinics, we analyze the key elements to establish the service platform for the dental chain stores. Besides, we further explore the value proposition, business model, and competitive analysis for this dental chain stores business. In final discussion, we investigate social responsibility of children's dental care, creating brand image by high medical care quality, cohesion of medical service team, and the alliance with preschool institutes for a successful chain of pediatric dental clinics. Hopefully, this study can construct a foundation for successful business development.