行動支付系統：越南無現金未來 -以MoMo為研究案例

Mobile Payment System: Cashless Future of Vietnam with Momo as a Case Study

阮芳草薇(Nguyen, Phuong Thao Vy)

指導教授 ： 林哲群

國立清華大學/科技管理學院/國際專業管理碩士班(IMBA)/碩士(2018年)

摘要

N/A

關鍵字

行動支付 ； 行動支付 ； 越南 ； MoMo ； 無現金

並列摘要

The mobile payment industry of Vietnam is still in its infancy and is expected to bring massive benefits to an economy if more people shift the habit of not paying cash because it allows for a cheaper way to extend financial services to current users of financial services, especially the unbanked. The purpose of this study was to find out the current pictures of mobile payment market in Vietnam, the policy and government support for mobile payment sectors, and the opportunities and challenges that the mobile payments providers need to notice to promote their services. The case of Momo - the first and largest mobile wallet and application in Vietnam - was analyzed to have deeper insights and provide recommendations for this business model.

並列關鍵字

mobile payment ； Momo ； fintech ； vietnam ； payment services

參考文獻

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