How May Knowledge- and Information-induced Confidence Affect the Magnitude of Bias Correction

HASH(0x1cba4c70)

陳威翰(Wei-Han Chen)

指導教授 ： 蕭中強

國立清華大學/科技管理學院/科技管理研究所/碩士(2008年)

摘要

In the current research, we show that the knowledge and information people have will influence the confidence people have, as a result, confidence mediates the effects of knowledge and information on attitude, influencing the magnitude of bias correction. In our four studies, we show that attitude confidence is a mediator in the causality relationship between knowledge and the magnitude of bias correction, and attitude confidence is a mediator in the causality relationship between information and the magnitude of bias correction. That is, experts or people with more information in relation to novices or people with less information tend to be more confident on the product assessment. As a result, experts or people with more information that have greater confidence tend to correct less than do novices or people with less information that have lower confidence. In addition, using self-reported and manipulated confidence in separate studies, the current research provides evidence that magnitude of bias correction depends on confidence people have in their attitude. We also show that, as flexible correction model predicted, when the persuasive message consists of the contextual bias, people with high accuracy motivation and high ability of bias awareness are more likely to correct than are people with low accuracy motivation and low ability of bias awareness. When people have motivation and ability to identify the bias as well as have motivation and ability to correct the bias, the confidence of people is regarded as the mediator the magnitude of the bias correction in our findings. The findings help us to understand more specifically about the bias correction process, especially in what factors will influence the magnitude of perceived bias people decide to correct.

關鍵字

思考可能性模式 ； 脈絡效果 ； 情境效果 ； 偏誤修正 ； 態度改變 ； 信心 ； 彈性修正膜式 ； 自信

並列摘要

HASH(0x1cba6c90)

並列關鍵字

HASH(0x1cbae800) ； HASH(0x1cbae8a0) ； HASH(0x1cbae940) ； HASH(0x1cbae9e0) ； HASH(0x1cbaea80) ； HASH(0x1cba6ad0) ； HASH(0x1cba6b40) ； HASH(0x1cba6bb0)

參考文獻

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