- 學位論文
雷射切割加工產業與個案分析－以 J 公司為例
Analysis of Metel Laser Cutting Industry: The Case Study of Company J
摘要
自 2020 以來，全世界發生了劇烈變動，人類經歷了一波史上最大的經濟危機，百業蕭條。各國因為緊閉國門，導致商業活動、經濟活動、人際交流幾乎全面停擺，各行各業都深受影響。 近年來科技業蓬勃發展，各大科技廠紛紛蓋新廠房，產生機台設備、金屬零件等需求，也帶動雷射切割加工產業的發展。雷射切割加工技術發展至今，經過多年我們學到，環境的變動對於我們這行影響是非常深刻的。可以用來進行切割加工的金屬主要是白鐵（泛指不鏽鋼）、黑鐵（泛指非不鏽鋼）、鋁這些民生常用金屬，加工後可製成的產品五花八門，主要有大型機台骨架、金屬推車櫃、鈑金零件、店家招牌等產品，如果經濟不斷成長，科技大廠有擴廠需求，對於機台的需求就會增加；或是市場看好經濟成長，許多人紛紛出來創業開店，招牌、推車櫃等需求也會增加。相反的，若經濟處在衰退狀態，那雷射切割加工產業也會受到不小的衝擊。 幸運的是，面對龐大的環境變化與競爭壓力，本文的研究個案 J 公司靠著 20 多年來累積的經驗，以及其提供的客製化服務，一步一步地走出自己的獨特性， 有別於市場其他雷射切割企業，個案公司是能夠做到完全客製化，甚至願意與客戶共同研發新的零件，與客戶共同成長。 本研究旨在探討雷射切割加工產業的企業創辦人，如何在劇烈的競爭，以及艱困的經濟環境下，帶領企業走向長青、不斷轉型升級的關鍵因素，主要運用 J 公司作為個案研究對象，透過產業競爭工具－五力分析、SWOT 分析，以及行銷4Ps，具體分析與探討企業如何通過做出市場差異化，提高產品附加價值，從而提升企業的績效表現，並達到永續經營，來證明創新策略可以帶給企業實質利益， 並探討企業在創新升級的過程中，面臨的挑戰與瓶頸及如何克服的方法，以做為 其他公司參考該企業創新經營策略模式。 本研究同時也希望，能幫助到雷射切割加工產業的領導人在制定經營策略時， 考慮企業成功創新的關鍵因素，讓創新成功因素與企業經營策略保持協調穩定， 成功制定提升企業之核心競爭力的策略和目標。此外，本研究也希望通過個案展 示，讓企業了解如何將能夠幫助創新的關鍵因素納入組織的各個面向，並轉化為目標、策略、文化和習慣，以及相關管理實踐。
並列摘要
Since January 2020, the world has been affected by Covid-19 and experienced the largest economic crisis in human history. Because countries have closed their doors, commercial activities, economic activities, and interpersonal communication have almost been suspended. From the pandemic to now (May 2021), the Covid-19 has not slowed down. Instead, there is a trend of another pandemic. I have worked in the laser cutting processing industry for more than 20 years and have deeply felt the changes in the environment, which have a profound impact on our industry. The metals that can be used for cutting are mainly white iron (referring to stainless steel), black iron (referring to non-stainless steel), and aluminum. The products that can be made after processing are varied, mainly including large machine frameworks and metal pushers. For products such as car cabinets, sheet metal parts, store signs, etc., if the economy continues to grow and large technology companies have the need to expand their factories, the demand for machines will increase; or the market is optimistic about the economic growth, and many people have come out to start businesses and open stores. Demand for car cabinets will also increase. On the contrary, if the economy is in a state of recession, or encounters a global economic crash such as Covid-19, the laser cutting industry will also be affected. Fortunately, in the face of huge environmental changes and competitive pressures, the case study of this article, J company, relying on its accumulated experience for more than 20 years and the customized services it provides, step by step out of its own uniqueness, different from For other laser cutting companies in the market, J company is able to fully customize, and is even willing to develop new parts with customers and grow together with customers. This study aims to explore how the founders of the laser cutting processing industry can lead the company to a long-lasting and continuous transformation and upgrading under the fierce competition and difficult economic environment. It mainly uses J company as a case study object. , Specific analysis and discussion, how companies can improve the performance of the company by making market differentiation, increase the added value of products, and achieve sustainable operation, to prove that the innovation strategy can bring substantial benefits to the company, and to discuss the company’s innovation and upgrading In the process, the challenges and bottlenecks faced and how to overcome them can be used as reference for other companies’ innovative business strategy models. This research also hopes that it can help leaders in the laser cutting industry to consider the key factors for successful innovation of the company when formulating business strategies, so that the success factors of innovation and business strategies can be coordinated and stable, and they can successfully formulate and enhance the core competition of the company. Strategies and goals. In addition, this research also hopes to demonstrate through case studies to enable companies to understand how to incorporate key factors that can help innovation into all aspects of the organization, and translate them into goals, strategies, culture and habits, and related management practices.