Using angle-resolved photoemission spectroscopy (ARPES), I studied the surface electronic structure of Ag2Ge surface alloy on Ag(111), finding that there is an interesting surface-state-band splitting centered at the zone center Γ¯ point. The splitting is anisotropic that it is largest in the symmetry direction Γ¯M¯Ag2Ge but negligible in another symmetry direction Γ¯K¯Ag2Ge. The corresponding constant energy contours measured present an inner hexagon enclosed by an outer 30 -rotated snow-flake contour. Using the Rashba-effect model including the typical first-order term and the second-order warping term, the energy bands as well as the constant energy contours derived from the corresponding Hamiltonian match the measured counterparts very well, revealing a negligible out-of-plane electric potential gradient and an exclusive in-plane electric potential gradient in the Ag2Ge surface alloy. Via inves- tigating the Ge coverage-dependent splitting of the surface state band and low-energy electron diffraction, we further realize the surface-state band split- ting actually occurs when striped-phase (SP) germanene coexists with Ag2Ge surface alloy. The measured topographic image by scanning tunneling microscopy (STM) shows a 2-dimentional triangle array, in which Ag2Ge surface alloy is enclosed by SP germanene for each triangle unit. We therefore propose a model that under the condition of the broken in-plane symmetry caused by the 3-fold triangles, the different charge distributions of Ag2Ge surface alloys and SP germanene induce an in-plane electric potential gradient that drives the unique Rashba effect as manifested by the observed anisotropic surface- state band splitting. The spin texture of the splitting surface-state band is also measured by the laser angle-and-spin-resolved photoemission, which is compared with that derived from the Hamiltonian for Rashba effects including the first- and second-order terms.