摘要
台灣桃園市龍潭區人口以客家人為主，文化觀光資源豐富，是人文與自然兼具得天獨厚的好地方。特殊的紅土地形加上氣候溫和多雨適合種植茶葉，因此擁有數百年歷史的茶產業，歷經歲月流逝如今仍然是北台灣重要的茶區。一方風土，養一方人，農業生產支持在地經濟與人情網絡，連結農村的脈動，隨著都市的發展，茶園地貌已漸漸消逝，曾經的茶山古田茶鄉盛況如今已不復記憶。 本研究創作藉由文獻探討與實地訪查盤點在地文化，探究客家族群的歷史淵源與歷史地理脈絡，梳理客家傳統文化底蘊與茶產業之關聯性，將民族特性與在地茶葉文化結合，透過視覺語言轉化客家元素及地方特質，規劃設計專屬龍潭的「潭茶」品牌設計，整合在地特色工藝例如竹藝、陶藝、紙藝、藍染等，設計成茶葉包裝與其周邊商品、客家口味的茶點等，從文化創意以及設計實踐的方向，將品牌導入人文地產景等元素進行發展，使其擁有真實連結感，為地方注入新活力，讓「潭茶」品牌成為真正在地化伴手禮，順勢帶動相關產業的學習與傳承。
並列摘要
Rich in cultural, heritage and tourist resources, Longtan District of Taoyuan City is populated primarily by Hakka people and is known for its red soil and rainy climate, making it ideal for growing tea leaves and an important tea growing region in northern Taiwan. For hundreds of years, tea has contributed immensely to Longtan’s economic growth and created deep connections among people. However, due to urban development, the once booming and profitable tea industry is falling. This study explores the local culture of Longtan and the history and origin of Hakka people through a field survey to find the connection between traditional Hakka culture and the tea industry. By discovering Hakka elements and regional characteristics, we created the brand TamLake especially for Longtan, which incorporates local craftsmanship such as bamboo, ceramics, paper and indigo dyeing art in tea packaging and other tea desserts. TamLake gives new life to Longtan and offers a new souvenir for people to choose from while boosting relative industries.