連續藝術應用於網頁設計以機車安全駕駛宣導為例

近年來，台灣的機車事故頻繁發生，造成嚴重的死傷率。交通部目前主要使用靜態海報和動態影像進行交通安全宣導，但這些方法各有局限。本研究旨在探索一種新穎的宣導手法，能夠逐格清晰地呈現事故動態過程中的關鍵肇事原因，提升台灣交通安全宣導的效果。本研究首先蒐集相關文獻，探討連續藝術與動態影像的傳達方式差異，並研究視差滾動網頁及教育宣導作品案例，以提高創作的吸引力和效果。隨後，運用連續藝術概念創作了一個機車安全駕駛宣導網頁，模擬實際危險的機車事故情境，利用視差滾動技術製造出具有立體動態效果的宣導頁面。為了驗證此宣導形式的效果，本研究採用半結構化訪談法進行了訪談分析。結果顯示，連續藝術網頁比傳統平面海報和動態影片更能吸引受訪者的注意力，並有效傳達交通安全資訊。受訪者認為，連續藝術網頁的視覺效果新穎，內容清晰易懂，並能更容易地獲取和理解交通安全信息。也提到網頁中的案例和情境讓他們產生共鳴，強化了他們對安全駕駛的認識和重視。通過實際展出和訪談分析，本研究證明了此創意的宣導方式能有效提高受眾的參與感和學習興趣，進而提升機車騎士的安全駕駛意識。

關鍵字

機車安全駕駛；連續藝術；視差滾動；網頁設計

並列摘要

In recent years, motorcycle accidents have frequently occurred in Taiwan, resulting in severe fatalities and injuries. Currently, the Ministry of Transportation primarily uses static posters and dynamic videos to promote traffic safety, but these methods have limitations. This study aims to explore an innovative promotional approach that can clearly present the key causes of accidents frame by frame, enhancing the effectiveness of traffic safety promotions in Taiwan. First, this study collected relevant literature to investigate the differences in communication methods between sequential art and dynamic imagery. It also examined case studies of parallax scrolling websites and educational promotional works to improve the attractiveness and effectiveness of the creation. Subsequently, a motorcycle safety driving advocacy webpage was created using the concept of sequential art, simulating real dangerous motorcycle accident scenarios. Parallax scrolling technology was employed to produce a promotional page with a three-dimensional dynamic effect. To verify the effectiveness of this promotional approach, this study conducted a semistructured interview analysis. The results indicated that the sequential art webpage attracted more attention from respondents compared to traditional static posters and dynamic videos, effectively conveying traffic safety information. Respondents found the visual effects of the sequential art webpage innovative, the content clear and easy to understand, and it made it easier for them to access and comprehend traffic safety information. They also mentioned that the cases and scenarios presented on the webpage resonated with them, reinforcing their awareness and emphasis on safe driving. Through actual exhibitions and interview analysis, this study demonstrated that this creative promotional approach can effectively enhance audience engagement and learning interest, thereby improving the safety driving awareness of motorcyclists.