台灣文化元素潮玩設計之官將首公仔盲盒創作

近年來，台灣本土文化設計逐漸走入大眾視野。而盲盒潮玩作為當下最受歡迎的文化現象之一，已然成為眾多消費者的收藏熱點。而將台灣傳統文化與盲盒作結合，不僅能創造出引起消費者共鳴的收藏玩具，還使得傳統文化與潮流玩具相互參考、相互促進，共同提升其價值。而此次創作則是以台灣本土民俗中的「官將首」為設計發想，並製作出一系列的盲盒潮玩設計。本創作通過文獻分析法與案例分析，詳細研究了官將首的歷史背景、故事與各角色的外貌裝扮等。並把現有盲盒潮玩品牌與台灣傳統文化公仔進行整理。後續開始創作執行，逐步設計出完整形象，最後利用3D建模與列印技術製作出「官將首」角色模型。研究結果表明，將台灣傳統文化融入盲盒設計中，不僅能夠深化大眾與年輕人對於「官將首」的理解和認識，還能夠提供具有深層意義的文化體驗，而現代化的應用也讓傳統文化以新穎的形式得以傳承，同時在市場中創造獨特的競爭優勢。本研究建議未來可與當地廟宇合作，進一步推廣「官將首」文化，並持續探索更多台灣傳統文化在潮玩設計中的應用。

關鍵字

台灣傳統文化；官將首；潮流玩具設計；盲盒

並列摘要

In recent years, Taiwanese indigenous cultural design has gradually entered the public eye. As one of the most popular cultural phenomena today, blind box collectibles have become a hot trend among many consumers. Integrating Taiwanese traditional culture into blind box designs not only creates collectible toys that resonate with consumers but also allows traditional culture and trendy toys to mutually reference and promote each other, enhancing their value together. This creation focuses on the "Guan Jian Shou " from Taiwanese folklore as the design inspiration, producing a series of blind box collectibles. This work employs literature analysis and case studies to thoroughly research the historical background, stories, and appearances of the Guan Jian Shou . It also organizes existing blind box brands and traditional Taiwanese cultural figurines. The creation process then begins, gradually designing complete images and finally using 3D modeling and printing technology to produce the "Guan Jian Shou " character models. The results indicate that incorporating Taiwanese traditional culture into blind box designs not only deepens the public's and young people's understanding and recognition of the Guardian Generals but also provides a profound cultural experience. The modern application of these elements ensures the preservation of traditional culture in a novel form, while also creating a unique competitive advantage in the market. The study suggests that future efforts could involve collaboration with local temples to further promote the Guan Jian Shou culture and continuously explore more applications of Taiwanese traditional culture in trendy toy designs.