消費性空間之使用者體驗-以都會型星巴克咖啡館為例

摘要消費性空間與環境心理學使用者體驗分享之探討-分析都會型星巴克咖啡館為例本文之研究探討分析消費空間、環境心理學與空間設計互存關係之影響推測。在訪談過程與案例分析將室內設計與環境心理做初步整理與歸納，分別是五感體驗、大眾與個人空間之受訪者體驗分享作為分析探討，進一步瞭解在多數消費空間裡，為什麼消費者喜歡來這裡喝咖啡、聚會聊天、洽談工作與讀書寫作，本研究以設計師與一般消費者個案訪談與案例分享作為歸纳分析，總結討論與文獻相同處之探討。本文研究目的，藉由探討消費空間與室內設計，進一步解析空間設計與環境心理相互存在關係，在消費空間的空間行為以使用者五感體驗分享，探討大眾空間與個人空間之設計原則、設計流程與專業知識。本文研究方法，採用個案訪談之案例分析為主，以室內設計師、消費者與上班族為受訪者對象。本文資料收集方法，以文獻分析和個案訪談法為主；資資料分析方法，將資料收集彙整而成，使用紮根理論編碼分析、整理與歸納，並提出文獻作為比較。本文研究成果指出，室內設計與消費空間結合環境心理學之設計，主要作用著重於大眾空間、個人空間的氛圍感受。設計以五感的視、聽、觸、味、嗅的的元素為主，其眼、耳、鼻、舌的感覺去感受環境氛圍，與朋友或家人親密相處過程傳達情感與身心放鬆的感受大眾與個人空間私密領域性不同尺度的感受，例如私人房間、家、鄰里社區、城市系統等，說明佔有者身分、地位明確的領域認知等。本研究消費性空間與室內設計，產生人際互動與五感體驗、感覺尺度與私密領域性相輔相成的關聯性空間設計提供消費性空間與使用者體驗分享，建立理論架構作為分析探討。

關鍵字

室內設計；消費空間；五感；私密性、領域性

並列摘要

Abstract Discussion on user experience sharing of consumer space and environmental psychology analyzing the urban Starbucks coffee shop as an example. This study explores and analyzes the influence of the mutual relationship between consumer space, environmental psychology and space design. During the interview process and case analysis, interior design and environmental psychology were initially organized and summarized. The interviewees’ experience sharing of five senses experience, public and personal spaces were used as analysis and discussion to further understand why consumers like to come to most consumer spaces. Here we drink coffee, gather to chat, negotiate work, read and write. This research uses case interviews and case sharing between designers and general consumers as an inductive analysis to summarize the discussions and explore the similarities with the literature. The purpose of this article's research is to further analyze the relationship between space design and environmental psychology by exploring consumer space and interior design, share the spatial behavior in the consumer space with the user's five-sense experience, and explore the design principles, design processes and processes of public space and personal space. expertise. The research method of this article mainly adopts case analysis of case interviews, with interior designers, consumers and office workers as interviewees. The data collection method of this article is mainly based on document analysis and case interview methods; the data analysis method is to collect and compile the data, use grounded theory coding analysis, organization and induction, and propose documents for comparison. The research results of this article point out that the design of interior design and consumer space combined with environmental psychology mainly focuses on the atmosphere of public spaces and personal spaces. The design is based on the five senses of sight, hearing, touch, taste and smell. The senses of the eyes, ears, nose and tongue are used to feel the environment and atmosphere. The process of getting along closely with friends or family conveys emotions and the feeling of physical and mental relaxation. Public and personal spaces The feeling of private domain at different scales, such as a private room, a home, a neighborhood, an urban system, etc., which illustrates the identity of the owner and the domain cognition with clear status, etc. This study studies consumer space and interior design, resulting in a correlational space design that complements interpersonal interaction and five-sense experience, sensory scale and private domain, provides consumer space and user experience sharing, and establishes a theoretical framework as an analysis and discussion.