以3D效果圖作設計提案的溝通流程分析

摘要現今電腦繪圖運算技術快速的發展，在與業主作設計溝通時，2D作業大多業主需要經過圖示判斷與學習才有辦法看懂圖面，所以都以3D效果圖作為表現形式與溝通工具。但因企業雇主、業主期望、設計師三方，對於溝通及服務過程中，一直存在著不同想法的落差，導致業主對設計師的信任度與滿意度下降，也降低工作的效率，所以針對如何運用電腦繪圖的表達形式配合設計溝通提升溝通效率及決策，將3D效果圖軟體操作使用到洽談溝通過程，作完整作業程序探討，移除過程中不必要的操作模式並作改善，順利完成設計階段的工作進入工程階段減少誤差。本研究探討的問題為：1. 提案階段利用3D效果圖作設計溝通是否有效減少業主與設計師認知上的誤差，節省時間成本並增加溝通效率？2. 室內設計提案流程中，何時加入3D效果圖的時機與位置，可有助於提高接案成交機會？3. 提案階段利用3D效果圖作設計溝通有效提升設計與服務的滿意度方法為何？本研究目的為：1. 於實務上幫助設計師提升溝通效益與簡化作業程序效率。2. 建立3D效果圖於室內設計提案流程中明確的時機。3. 提案階段利用3D效果圖與顧客作設計溝通提升服務滿意度的方法。研究方法有二，一是第三章的問卷法，找出3D效果圖作提案設計溝通適當流程，排除溝通認知上的誤差，簡化流程；二是第四章的實案分析，調查顧客的重視與滿意度，建立顧客需求品質屋導入個案，發展與建立新改善方案，達到顧客滿意的服務價值。研究結果發現，3D效果圖在做設計溝通提案流程中最適合位置在提參考案例或示意照片之後，在材質上因實際觸感與外觀上有落差，最容易產生誤差結果，需依實品與業主詳細溝通說明。掌握顧客的需求建立設計服務的滿意度，我們利用實案分析在3D效果圖在做設計溝通提案流程中，每位顧客所重視的比重項目不同，必須依照每個項目作調整，如「設計創意」優先改善，代表提供的發想略顯不足，可經由「空間機能」、「色彩搭配」、「材料建議」，再到「擬真度」做順序調整，並再增加一些設計師的創意發想，讓顧客感受價值所在，進而提升服務滿意度。關鍵詞：3D效果圖、設計提案、設計溝通、流程管理

關鍵字

3D效果圖；設計提案；設計溝通；流程管理

並列摘要

ABSTRACT With the rapid development of computer graphic computing technology, when communicating with clients about design, most clients require 3D renderings as a means of representation and communication as they often have difficulty comprehending 2D drawings without guidance and education.However, due to the differences in expectations and communication among the three parties - the employer, the owner, and the designer - there has always been a gap in the communication and service process, which leads to a decrease in the owner's trust and satisfaction with the designer and reduces work efficiency. Therefore, to improve communication efficiency and decision-making in design, it is necessary to use computer graphics and 3D rendering software during the communication process. An entire work process should be established, unnecessary operating modes removed, and improvements made to smoothly complete the design stage and reduce errors when entering the engineering stage. This study explores the following questions: 1. Is the use of 3D rendering for design communication in the proposal stage effective in minimizing the cognitive errors between owners and designers, saving time costs and increasing communication efficiency? 2. When and where to add 3D rendering in the proposal process of interior design to help increase the chance of winning the case? 3. What are the ways to utilize 3D renderings in the design communication during the proposal stage to effectively enhance the satisfaction of design and service?The objectives of this study are: 1. to help designers to improve the effectiveness of communication and streamline the efficiency of the work process in practice; 2. to establish a clear timing of 3D rendering in the proposal process of interior design; and 3. to use 3D rendering in the proposal stage to enhance the satisfaction of service through design communication with customers.There are two research methods, one is the questionnaire method in Chapter 3, to find out the appropriate process of design communication with 3D rendering for proposal, to eliminate the cognitive errors in communication and simplify the process; the other is the case analysis in Chapter 4, to investigate the importance of customer satisfaction, to establish the quality house of customer demand into the case, and to develop and establish a new improvement program to achieve the value of service for customer satisfaction. Research results found that 3D rendering in the design communication proposal process is the most suitable location in the reference case or after the schematic photographs, in the material due to the actual touch and the appearance of the discrepancy, the most likely to produce error results, need to be based on the actual product and the owner of the detailed communication instructions. Grasp the customer's needs to establish the satisfaction of the design service, we use case analysis in the 3D rendering in the design communication proposal process, each customer attaches importance to the weight of the project is different, must be adjusted in accordance with each item, such as "design creativity" priority improvement, on behalf of the ideas provided by the slightly insufficient, can be through the "spatial function", "color matching", "material suggestions", and then "realism" to do the sequence of Adjustments can be made through "space function", "color matching", "material suggestion", and then "realism" to make adjustments, and then add some designers' creative ideas to let customers feel the value, and then enhance the satisfaction of the service. Keywords: 3D renderings, design proposals, design communication, process management.