龍潭小眾茶農地方創生遊戲化設計
-以找茶｜找碴 桌上遊戲為例-

在臺灣有許多的茶農，因社會因素或環境、政策因素，成為小眾茶農，也是地方上的社會問題；透過深度訪談、文獻分析及地方創生的案例進行創作，讓我們居住的環境、所待的社會能夠擁有更美好的未來。桃園市自2017年開始著重於在地問題，除了環境及社會問題、身障及弱勢問題、家庭及婦女問題之外；也注重小眾農民問題，成立的桃園市社會企業中心，希望透過在地居民運用創新的商業模式來解決社會問題，讓經濟發展與社會福祉共生，鼓勵社會大眾成為社會影響的助力。本案為找茶｜找碴地方創生桌上遊戲設計，其目的為：幫助龍潭小眾茶農個案尹先生解決通路及銷量問題。本研究以桌上遊戲成功讓地方創生的案例作為設計規劃，從龍潭茶的歷史脈絡、在地問題的文獻探討到深度訪談，分析統整出找茶｜找碴桌上遊戲的設計方式，論述且紀錄調研過程，從設計思維與形象朔造中的意象轉換，發展出系列桌遊產品。透過整合產生出的桌遊，用地方創生的概念，以遊戲化設計的方式，將產品與桌遊結合成為禮盒包裝，不僅能促成產官學合作，也能帶動經濟效應；除此之外，也能透過未來發展的建議，增加許多機會，如：線上募資、企業認養、公平貿易、輕旅行、教育等議題的結合，更能讓地方問題曝光，解決地方困境，期盼本研究能使個案問題減少，並達到永續發展、供學術研究使用。

關鍵字

地方創生；桌上遊戲；龍潭；小眾茶農

並列摘要

Due to factors of environmental, social and government policies and local issue problems, many tea farmers in Taiwan are becoming a small-scale farmer who thrive in a small specialist market for satisfying specific market needs, such as rare and specialty organic tea. Throughout in-depth interviews with tea farmers, literature reviews and Placemaking cases, the Pick “on “tea board game aims to increase social awareness for creating a better living environment not only for the famers, but also for the society. Since 2017, The Taoyuan City Government has begun to focus on local social issues, including environmental, people with disability, vulnerable groups, women, family issues and small-scale farmers. The Taoyuan City Social Business Center has established to inspire locals to collectively leverage innovative business model to solve social issues with the intention of creating economic development and social benefits, as well encouraging residents are more committed to make social influence. In this case, , the Pick “on “tea board game aim to help solving Longtan, Taoyuan small-scale tea farmer, Mr. Yin, for marketing channel and sales problems. This research is based on the success of board games cases and academic research and statement, integrating Placemaking cases, Longtan township, Taoyuan Tea history, literature and in-depth of local review with small-scale organic tea farmer for the design concept of Pick “on “ Tea board game, additionally, developing a series of related board games products by design thinking and image creation. With this board game integration with Placemaking concept and gamification method, it can be packaged as a giftbox, this not only can be cooperated with the industries and government officials for economics, but also can be leveraged for local development by increasing opportunities in crowd-funding, corporate partnership, fair trade, local trip (tea-picking) and more issues for educations in order to solve local problems. This research aims to decrease social problems and create sustainable development for academic research.