「旅行」是大人的詞彙,在孩子的世界裡只有「玩」,每個旅遊中每個小細節都是機會教育。每一段旅程,回歸到親子共遊的初衷-父母不妨用孩子的眼睛去體會熟悉的世界,感受童心孩子的觀察,看似平凡、日後想起卻會不由得嘴角上揚的親子旅遊,是父母和孩子這段關係中最美好的一段時光,因此,對飯店業者而言,親子旅遊精髓不在於景點,而是這些幸福時光。如何在這一片混沌中衝出一片藍海,考驗著業者的智慧。在規劃親子互動遊戲時,如能導入教育,增加邏輯思考互動、四肢協調、強調的禮讓觀念和運動家精神的加值服務,正是未來重要的課題。藉由遊戲教育小朋友,達到育教於樂的效果,但若要達到上述效益,就須注重硬體設施規劃與軟體服務設計的契合度。 在進入了「孩子為寶」的親子旅遊時代,目前的市場重新洗盤,以特色加值服務增加主題明確及觀光價值。本研究針對此部份進行調查,發現當親子飯店主題設計明確時,除對消費者在選擇入住時有正面的影響外,亦對飯店營業面有加分效果,有助於提升飯店知名度及好感度亦會增加營業額。此外,不同年齡層的親子族群的消費,更重視飯店能提供的服務,因此未來在設計規劃親子觀光旅館上,有其參考的價值。
"Travel" is an adult's vocabulary. There is only "play" in a child's world. Every little detail in every travel is an opportunity to educate. Each journey returns to the original intention of parent-child travel-parents may wish to use their children’s eyes to experience the familiar world and feel the child’s observations. It seems ordinary, but the parent-child travels that will raise the corners of their mouths when they think of it in the future. The best time in a relationship. Therefore, for hoteliers, the essence of parent-child travel is not the scenic spots, but these happy times. How to break out of a blue ocean in this chaos is a test of the wisdom of the industry. When planning parent-child interactive games, if education can be introduced, logical thinking interaction, limb coordination, value-added services that emphasize the concept of courtesy, and the spirit of sportsmanship will be important topics in the future. Educating children through games can achieve the effect of educating and having fun. However, to achieve the above benefits, it is necessary to pay attention to the fit between hardware facility planning and software service design. In the era of parent-child tourism where "children are treasures", the current market has been re-washed, with special value-added services to increase the theme and tourism value. This research conducted a survey on this part and found that when the theme design of a parent-child hotel is clear, it will not only have a positive impact on consumers when they choose to stay, but also have a bonus effect on the hotel’s business area, which will help enhance the hotel’s reputation and popularity. Sensitivity will also increase turnover. In addition, the consumption of parent-child groups of different age groups pays more attention to the services that hotels can provide, so the future design and planning of parent-child tourist hotels has its reference value.