EMBA運動類社團經營管理關鍵成功因素-以中部院校EMBA慢速壘球社為例

EMBA學生參與慢速壘球的原因和動機各不相同，但他們在壘球社找到了一個實現個人目標的平台，這些學生參與慢速壘球是因為對運動的興趣、身心健康、建立人際關係、釋放壓力以及追求全面發展等原因。壘球社為他們提供了固定的團隊練習時間和明確的比賽目標，這些活動對於團隊成員來說具有重要的意義和價值。但是目前而言，在壘球的社團中能發現並不是每一位學長、學姊或是在校生都會參與壘球社團，甚至有些人甚至對於慢速壘球是一知半解，不知道學校的壘球社究竟是如何運作，不了解壘球的魅力究竟是在哪裡，以至於歷屆學長姐願意回來參與社團的人數也是寥寥可數。所以幹部們身為這個壘球社的主要人員，就有這個使命感，想要壯大這個社團，讓更多人知道我們壘球社也是不輸人、很有趣、很歡樂的一個社團，希望能夠讓壘球社團往更高層次的發展邁進。因此本研究旨在訪談中部多所學校EMBA壘球社裡的歷任以及現任幹部，探討如何壯大目前所讀學校的壘球社團，讓其現任的幹部們能夠發揮所長，讓球隊可以在各種壘球比賽中，有所抗衡能力。結果顯示，因為每所學校壘球社的社員參與社團的動機都有所不同，間接造成各個學校社團裡的人力資源也不盡相同，所以每個學校的壘球社都需要去為自己的社團情況，去訂製一個目前社團最適合的關鍵成功因素。綜合而言，此篇論文將對於社團的經營管理、社團經營的知識拓展、EMBA的學習與實踐，還有提升社團的參與與引響力做出貢獻。通過了解關鍵成功因素，論文中將深入探討中部院校EMBA慢速壘球社的經營管理模式、策略和實務操作。透過案例分析和質性研究方法，研究者可以提供給社團管理者們實用的建議和指導，幫助他們更有效地運營社團，提升團隊合作與運動成就。社團可以更好的吸引成員參加並提供具有吸引力的活動，豐富社團管理相關領域的知識，亦可以幫助EMBA學員將課堂學習的倫理知識應用到實際的社團經營中，提高他們的管理與領導能力，同時，這個研究也有可能啟發其他運動類社團或組織的管理實踐和學術研究。

關鍵字

EMBA壘球社；學校社團；關鍵成功因素；壘球

並列摘要

The reasons and motivations for EMBA students to participate in slow-pitch softball are diverse. These motivations include interest in sports, physical and mental well-being, building interpersonal relationships, stress relief, and pursuing comprehensive development. The slow-pitch softball club provides them with regular team practice sessions and clear competitive goals, which hold significant meaning and value for the team members. However, it is observed that not every EMBA student, alumni, or current student are involved in the softball club, and some are not even aware of how the club operates or the charm of slow-pitch softball. As a result, the number of alumni willing to participate in the club is limited. Therefore, the club's current leadership sees it as their mission to strengthen the club, promote its positive image, and make more people aware of the club's competitiveness, fun, and joy. Their goal is to elevate the softball club to a higher level of development. This research aims to interview previous and current leaders of EMBA softball clubs in different central Taiwan schools to explore strategies for strengthening their respective clubs, enabling the current leaders to leverage their strengths and enhance the team's competitiveness in various softball competitions. The results show that the motivations for club membership differ among schools, leading to variations in human resources within each club. As a result, each school's softball club needs to customize the key success factors suitable for its specific situation. This thesis contributes to club management, knowledge expansion in club operations, EMBA learning and practice, and enhancing club participation and influence. By understanding the key success factors, the thesis will delve into the operational models, strategies, and practical approaches of Central Taiwan EMBA slow-pitch softball clubs. Through case analysis and qualitative research methods, practical advice and guidance can be offered to club managers to enhance teamwork and sporting achievements. The study can help clubs attract more members and provide attractive activities, enrich knowledge in club management, and assist EMBA students in applying ethical knowledge from their coursework to actual club operations, thereby improving their management and leadership capabilities. Additionally, this research may inspire other sports clubs or organizations in terms of management practices and academic research.