- 學位論文
重新審視商業開發：文獻綜述、概念重構與多維框架
Reexamining Business Development: Literature Review, Conceptual Reframing, and Multidimensional Framework
摘要
商業開發 (Business Development；BD) 活動在企業界的實務應用已經非常普遍，先前的學術研究已經證實其具有增強和補充企業核心競爭力的潛力。然而，現有關於商業開發的學術文獻十分有限而且零碎，這也就突顯出商業開發的學術研究需要進行全面化的整合工作，以重新評估它的理論基礎和總體概念。本研究全面回顧過去65年間，155篇商業開發的頂尖論文，藉由探討企業對商業環境變化的反應（包括環境掃描與資源探索、環境評估與資源配置、環境改善與資源創新、環境管理與資源整合），以辨識企業應對商業環境變化的因應對策，並釐清商業開發學術研究流派的演化軌跡；同時，本研究提出一個全面的三維綜合概念框架和理論基礎，以及十二個概念結構以確定商業開發的結構網絡及其與關鍵維度的聯繫。三個維度包括商業開發的實施進程、策略層級以及組織新資源和能力的提升程度。這項研究的結果有助於重新理解商業開發的內涵，並為未來的學術研究和實務應用提供有價值的見解。
並列摘要
Business Development (BD) activities have become prevalent in the corporate world, and previous academic research has demonstrated their potential to enhance and complement the core competencies of enterprises. However, the existing academic literature on business development is quite limited and fragmented, highlighting the need for a comprehensive integration effort to reassess its theoretical foundation and overall concept. This study comprehensively reviews 155 top papers on business development over the past 65 years, examining how enterprises respond to changes in the business environment, including environmental scanning and resource exploration, environmental assessment and resource allocation, environmental enhancement and resource innovation, and environmental optimization and resource integration. The study identifies strategies for enterprises to cope with environmental changes and clarifies the evolutionary trajectory of the academic research stream in business development. Additionally, this study proposes a comprehensive three-dimensional conceptual framework and theoretical foundation, along with twelve conceptual structures, to identify the network of constructs and their connections with key dimensions of business development. These three dimensions include the implementation progress of business development, the strategic level, and the degree of improvement in the organization's new resources and capabilities. The findings of this study significantly contribute to a renewed understanding of business development and provide valuable insights for future academic research and practical applications.