疫情前後投資者理財觀念差異之探討

本文在探討疫情前後投資者理財觀念及行為。新冠疫情（COVID-19）對全球經濟和金融市場產生了巨大的衝擊，投資者的理財行為也發生了變化。研究通過文獻探討和資料蒐集分析的方法，說明疫情普遍的理財方式、後疫情時代理財觀念的影響，同時討論後疫情時代對於境外投資、區域配置的趨勢與策略。疫情前大宗的投資者以保險、儲蓄及現金管理、股票、基金和債券為投資標的。而研究結果顯示，在疫情擴散至全球後，投資者更重視風險管理與控制、多元投資，有別過往追求中低報酬的方式，而是以中高報酬為投資策略。疫情擴散後，市場的不確定性和波動性增加，各國家區域的政策議題表現，將影響投資者對風險管理和區域配置的重視，同時對風險管理工具和策略更傾向於尊重專業的機構及報告書，使得投資決策時平衡風險和回報。本研究在後疫情時代的理財策與配置，往境外投資的方向進行著墨。這對投資參與者提供了有效的建議。基於對投資者行為和決策變化的理解，可以制定相應的策略和政策，以促進投資者保護、市場穩定和可持續發展。

關鍵字

COVID-19 ；投資者；理財觀念；多元化投資；境外投資

並列摘要

This paper explores the changes in investors' financial concepts and behaviors before and after the COVID-19 pandemic. The global outbreak of COVID-19 has had a significant impact on the global economy and financial markets, leading to shifts in investors' financial behavior. Through literature review and data analysis, this study illustrates the prevailing financial strategies before the pandemic and the influence of post-pandemic financial concepts. Furthermore, it discusses the trends and strategies in overseas investment and regional allocation in the post-pandemic era. Before the pandemic, investors primarily focused on insurance, savings and cash management, stocks, mutual funds, and bonds as investment targets. However, the research results indicate that after the pandemic spread globally, investors placed greater emphasis on risk management and diversification, departing from the previous pursuit of low to moderate returns and adopting medium to high return investment strategies. The increased market uncertainty and volatility after the pandemic, along with regional policy performances, will influence investors' prioritization of risk management and regional allocation. Investors are also more inclined to rely on professional institutions and reports when making investment decisions, striving to strike a balance between risk and return. This study delves into the post-pandemic financial strategies and allocations, with a focus on overseas investments. This provides valuable insights and recommendations to investment participants. Understanding the changes in investors' behavior and decision-making allows for the development of appropriate strategies and policies to promote investor protection, market stability, and sustainable development.