循環經濟思考的視野以旅行業為例

考量台灣旅行產業，既是服務業仲介旅遊消費的本質，在台灣社會的存在是影響旅遊消耗資源的產業，身為旅行社將近30年的資深從業人員的研究者，不禁會想到非常仰賴自然資源，進而規劃提供產品、活動、服務、場域完整體驗的台灣旅行產業，到底在回應循環經濟而推動「綠色生態旅遊」中是否明白台灣觀光產業正在面臨什麼樣的挑戰? 本研究採取立意對象研究法，特別了解已有招攬或接待觀光旅客，並安排旅遊、食宿及交通之台灣旅行業業者，對循環經濟之「綠色生態旅遊」推動的過去現在與未來的看法與意見。另外，研究明確提問，全球社會中，什麼樣的「綠色生態旅遊」正在回應線性經濟工業社會與服務社會的資源消耗與揮霍？台灣旅行產業「綠色生態旅遊」的核心內涵是什麼? 台灣旅行產業現在又為什麼需要「綠色生態旅遊」？台灣旅行產業現在是怎麼推動「綠色生態旅遊」？台灣旅行產業未來又該如何是怎麼推動「綠色生態旅遊」以達到永續產業發展？整體而言，台灣整體社會已經從過去的大自然經濟農業社會，走到線性經濟工業社會與服務社會，所有旅行業業者受研究對象都呈現不錯程度的了解，但是談到全球最新提倡的循環經濟卻只有極少數受訪者算是相當明白此具有永續實質議題，很多旅行業者仍然顯得相當陌生。有鑑於全球資源短缺或氣候暖化變遷，絕大部分的旅行業業業者已經同意政府提醒與建議願意開始反思旅遊消費是否過量或是產生不必要的浪費，同時從節能減碳的消極、環境保育的積極作為來經營觀光旅遊發展。至於永續考量與作為的循環經濟綠色生態旅遊，卻是個相對陌生但是卻應該因勢利導順勢作為配合產業與顧客需求而未來推廣的重要議題。

關鍵字

綠色生態旅遊；循環經濟

並列摘要

Considering Taiwan's travel industry, it is the essence of service industry's tourism consumption in Taiwanese society，and is an industry that affects tourism resource consumption. Researchers who are senior practitioners of travel agencies can't help but think of relying on natural resources and planning to provide products, activities, services, and fields. The Taiwan travel industry, which is fully experienced in the field, responds to the circular economy and promotes "green eco-tourism". Does the Taiwan travel industry also understand the challenges facing the Taiwan tourism industry? This study adopts a research method to understand the opinions of the past, present and future of the “green eco-tourism” promoted by the circular economy, which is known to Taiwan travel industry operators who have recruited or received tourists and arranged travel, accommodation and transportation. In addition, the study clearly asked questions, what kind of “green eco-tourism” in the global society is responding to the resource consumption and squandering of the linear economy industrial society and the service society? What is the core connotation of Taiwan's travel industry "green eco-tourism"? Why does Taiwan's travel industry now need "green eco-tourism"? How does the Taiwan travel industry now promote "green eco-tourism"? How should Taiwan's travel industry in the future promote "green eco-tourism" to achieve sustainable industrial development? On the whole, Taiwan's overall society has moved from the past natural economic and agricultural society to the linear economy industrial society and the service society. All travel industry players have a good understanding of the research objects, but just only talk about the world's latest advocated circular economy. However, only a very small number of respondents are quite aware of this sustainable nature issue, and many travel industry players still seem quite unfamiliar with the issue. In view of the global shortage of resources or climate change, most travel industry operators have agreed to the government's reminders and suggestions that they are willing to start to reflect on whether tourism consumption is excessive or unnecessary waste, while reducing energy from environmental pollution and environmental conservation as an active business tourism development. As for the sustainable eco-tourism of the circular economy, it is a relatively unfamiliar but it should be an important issue for the future promotion of the industry and customers.