台灣製鞋業赴中國大陸投資區位選擇之研究--以廣東省為例

論文摘要肇始於1970年代後的20年間，製鞋業在台灣創建了世界公認的製鞋王國，但自1990年迄今，台灣製鞋產業因母國存在諸多對該產業經營上之不利因素，如，土地、勞動成本攀升，環保意識抬頭，匯率大幅升值，出口導向的傳統產業面臨生存與競爭的壓力，而被迫陸續進行跨國轉移尋求低生產成本以延續企業生命，其中又以選擇中國大陸廣東地區投資設廠的企業為數最多，本研究旨在接續探討台灣製鞋業前往中國大陸廣東省進行投資設廠的區位選擇與現今這些區位選擇因素是否隨著區位外部環境的改變而發生變化。本研究以質性深度訪談方式進行，研究對象為實際在廣東地區投資設廠的台灣製鞋業者，由對樣本的深度訪談所獲致的結果進行歸納與分析，除探究製鞋產業選擇廣東省作為投資區位的前因外，並檢視經過近20年來區位條件演化，目前該區位的被選擇因素是否仍然維持抑或已然產生變化。研究結果顯示：台灣製鞋產業在選擇中國大陸廣東省作為投資區位的決策過程中，「政府政策」，「群聚效應」，「勞動供給」，「勞動成本」，「基礎建設」，「內銷市場」，「運輸成本」之七要素確與企業決定於該區位投資呈現顯著性的關聯，也是目前台資製鞋業決定於該區位存續的要件。然而，中國大陸在經濟急遽成長下，政府政策存在著對傳統產業不利的影響，研究結果也同時顯示：升級不易的製鞋產業將隨時因政府政策的改變而將產生區位選擇變化。

關鍵字

製鞋產業；中國大陸；廣東省；區位選擇；政府政策；群聚效應；勞動供給勞動成本；基礎建設；運輸成本；國內市場

並列摘要

Abstract The footwear industry in Taiwan had created a world-renowned shoe kingdom 20 years ago since 1970. However, since 1990 to date, Taiwan's shoe-making industry has many operation negative factors in home country, such as land, labor costs rise, environmental awareness rise, exchange-rate appreciation, export-oriented traditional industries to survive and the competition faced by pressure. Above factors was forced corporations to carry out cross-border transfer of low production costs to seek corporate life. Among them, the largest numbers of enterprises move factories in Guangdong Province in mainland China, This study was to explore location choice which the footwear industry move to Guangdong Province in mainland China factories location and current location are whether affected by the external environment change. In this study, a qualitative depth interview has been conducted. The interviewees are owners who have actual factories in the Guangdong region of Taiwan's footwear industry. Sample gained from in-depth interviews and analysis summarized. The studies not only explored footwear industry choice in Guangdong Province, but also identified the shoe-making industry Investment Zones for 20 years. The geographic conditions whether it will maintain or its already make a difference. The results showed that Taiwan's shoe industry in Guangdong Province, mainland China was selected as an investment location decision-making process, "government policies", "clustering effect", "labor supply", "labor costs", "infrastructure", "transport cost "," domestic market ".The seven elements are good reasons which can decide whether to invest in the area. Taiwanese footwear industry decided to place the survivals of the elements based on above elements. However, China's rapid economic growth, the government policy has negative impact on traditional industries. The findings also show that the hardly upgraded shoe-making industry can lead to location change easily due to government policy.

並列關鍵字

shoe-making industry ； the Mainland China ； Guangdong Province ； location choice ； government policies ； clustering effect ； labor supply ； Labor costs ； infrastructure ； transport costs ； domestic market