- 學位論文
線上博弈與實體博弈經營與發展之差異
The Differences Between Online Gaming and Physical Gaming Operations and Development
摘要
線上博弈與實體博弈的差異是一個極具探討價值的課題，尤其在技術迅速發展的當代社會中。本文將從多個維度分析這兩種博弈形式的主要差異，涵蓋法規限制、技術進步、消費者行為、社會經濟影響及心理健康等方面。 首先，文章將探討兩種博弈模式在全球不同法律框架下的運作與限制，特別是如何影響遊戲的可及性與公平性。其次，本文將分析技術進步如何使線上博弈成為可能，並探討其對遊戲體驗與市場擴張的影響。此外，研究將比較消費者在線上與實體博弈中的行為差異，包括投注行為、遊戲選擇和參與動機。 隨著時代變遷與網際網路的便利性，線下博弈產業逐漸轉移到網際網路上。在台灣法規並未完全開放合法的情況下，台灣的博弈產業的行銷手法仍待進一步分析。 本研究採用深度訪談法作為主要之分析工具，重點分析結果與建議如下： 1. 掌握當前全球議題體育賽事 2. 推出多樣化產品 3. 週期性活動與產品 4. 網際網路的快速發展是線上博弈產業快速成長的要素。 通過這一全面的分析，本文旨在提供一個多面向的視角來理解線上與實體博弈的差異，以及這些差異如何塑造當前與未來的博弈行業格局。這不僅對學術研究者提供洞見，也對政策制定者和業界實踐者提供了實際指導。
並列摘要
The differences between online and physical gambling are a highly valuable topic for discussion, particularly in our rapidly advancing technological society. This paper analyzes the main differences between these two forms of gambling from multiple dimensions, including regulatory restrictions, technological progress, consumer behavior, socio-economic impacts, and mental health. Firstly, the article examines how these two gambling modes operate under different legal frameworks globally, particularly focusing on their impact on accessibility and fairness. Secondly, the paper analyzes how technological advancements have enabled online gambling and discusses their effects on gaming experiences and market expansion. Additionally, the research compares consumer behavior in online versus physical gambling, including betting behavior, game choices, and participation motives. As the era changes and the internet becomes more convenient, the physical gambling industry is gradually moving online. In Taiwan, where regulations have not fully opened up legal avenues, further analysis is needed on the marketing techniques of the gambling industry. This study utilizes Analysis and In-depth Interview Methodology, with key analysis results and recommendations as follows: 1. Capturing current global issues like the World Cup, 2. Launching diverse products, 3. Periodic events and products, 4. The rapid development of the internet as a critical factor in the fast growth of the online gambling industry. Through this comprehensive analysis, this paper aims to provide a multi-faceted perspective to understand the differences between online and physical gambling, and how these differences shape the current and future landscape of the gambling industry. This not only offers insights to academic researchers but also provides practical guidance for policymakers and industry practitioners.