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  • 學位論文

金屬加工產業經營模式探討-以A公司為例

The Research of the Business Models of Metal Processing Industry-A Case Study of A Company

指導教授 : 張卓眾

摘要


本研究旨在探討金屬加工業的經營模式,並分析其對業務績效和競爭力的影響。為達成此目的,我們進行了一系列的個案研究和資料分析。首先,我們回顧了相關文獻,探討了金屬加工業的經營模式相關理論和實證研究。其次,我們選取了金屬加工業製造公司作為研究對象,收集了相關的資料和資訊。 我們的研究結果顯示,金屬加工業的經營模式對業務績效和競爭力有著重要的影響。其中,技術能力和生產效率被證實是提升業務績效的關鍵因素。公司內部的組織結構和管理流程也對業績表現起到了重要的作用。此外,與供應商和客戶的合作關係,以及市場定位和企業形象的建立,也對企業的競爭力有著直接的影響。 基於這些研究發現,我們提出了一些建議,以改進金屬加工業的經營模式。首先,企業應加強技術能力和提高生產效率,例如通過技術更新和自動化生產來提升生產效率。其次,公司應調整組織結構和管理流程,以提升協同作業和效率。此外,建立穩固的供應商和客戶關係,並注重市場定位和企業形象的建立,也是提升競爭力的重要策略。 總結而言,本研究對金屬加工業的經營模式進行了探討,並提出了相關的研究結果和建議。這些研究成果為金屬加工業的企業提供了實際的指導和啟示,以改進經營模式並提升競爭力。

並列摘要


This research aims to explore the business model of the metalworking industry and analyze its impact on business performance and competitiveness. To achieve this purpose, we conducted a series of case studies and data analysis. Firstly, we review the pertinent literature and discuss theoretical and empirical research on the business model of the metal processing industry. Secondly, we selected metal processing industry manufacturing companies as research objects and collected relevant materials and information. Our findings show that the business model of the metalworking industry has a significant impact on business performance and competitiveness. Among them, technical capabilities and productivity have proven to be key factors in improving business performance. The company's internal organizational structure and management processes also play an important role in performance. In addition, partnerships with suppliers and customers, as well as market positioning and corporate image, also have a direct impact on the competitiveness of companies. Based on these findings, we make some recommendations to improve the business model of the metalworking industry. First of all, enterprises should strengthen technical capabilities and improve production efficiency, such as through technological upgrading and automated production to improve production efficiency. Secondly, companies should adjust their organizational structure and management processes to improve collaboration and efficiency. In addition, establishing a solid supplier and customer relationship, and focusing on market positioning and corporate image are also important strategies to enhance competitiveness. In conclusion, this study discusses the business model of the metal processing industry and puts forward relevant findings and recommendations. These research results provide practical guidance and inspiration for enterprises in the metalworking industry to improve their business models and enhance their competitiveness.

參考文獻


一、中文部分:
1.吳思華,2000,策略九說(三版),台北:臉譜文化出版社。
2.邱琳芳,2021,台灣扣件產業關鍵成功因素的分析與經營模式研究,龍華科技大學企業管理系碩士論文。
3.邱進明,2023,中小企業企業形象、企業競爭力、員工創新能力與企業競爭優勢相關性探討,開南大學商學院碩士在職專班。
4.茆繕庭,2021,代工廠自創品牌形象建立之研究—以家飾品牌為例,國立雲林科技大學視覺傳達設計系碩士論文。

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