曜越科技的電競策略為什麼會失敗

Why Thermaltake eSports fail

林瑞宏(Lin Jung-Hung)

指導教授 ： 何宗武

國立臺灣師範大學/管理學院/高階經理人企業管理碩士在職專班(EMBA)/碩士(2021年)

https://doi.org/10.6345/NTNU202100458

摘要

曜越電競品牌失敗的要素為何？又應該如何控制品牌營運風險?透過樂高集團與阿迪達斯個案，探討企業如何面對風險與機會，從而建構企業專屬的營運風險管理框架，全面提升企業未來競爭力，以面對全球市場高度不確定性。

關鍵字

電競 ； 營運風險 ； 風險與機會

並列摘要

What are the elements that made the Thermaltake e-sports brand fail? How should brand operational risk be controlled? Through the LEGO Group and Adidas cases, explore how companies face risks and opportunities, thereby constructing an enterprise-specific operational risk management framework that will enhance their future competitiveness in order to face the highly uncertainty in the global market.

並列關鍵字

e-sports ； operational risk ； risks and opportunities

參考文獻

Frigo, M. L., & Læssøe, H. (2014). Strategic risk management at the Lego Group. Implementing Enterprise Risk Management: Case Studies and Best Practices, 93.

蕭瑞麟、歐素華、陳煥宏（2019）。負負得正：隨創時相依性如何促成負資源轉換。組織與管理，12(1)，127-171。doi:10.3966/199687602019021201004

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adidas Risk and Opportunity Report. https://newzoo.com/insights/articles/game-engagement-during-covid-pandemic-adds-15-billion-to-global-games-market-revenue-forecast/. Last visited:06/05/2021.

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