- 學位論文
多層次傳銷組織成功關鍵因素之探討
The Key Factors of Successful Multi-level Marketing Organizations
摘要
根據行政公平交易委員會調查，參加傳銷人數占2019年底全國總人口數2,360.31萬人之比率約15.58%，即平均每萬人中有1,558人加入多層次傳銷，較2018年底之12.92%，增加2.66個百分點。2019年底多層次傳銷事業之傳銷商人數計369.46萬人，較2018年底308.38萬人，增加61.08萬人。又經剔除重複參加1家或2家以上多層次傳銷事業之人數，2019年底傳銷商人數為367.71萬人，較2018年底304.87萬人，增加62.84萬人。資料顯示至2019年為止，多層次傳銷事業仍持續成長中。 本研究目的組織成功關鍵之探討，多層次傳銷的組織非一朝一夕就能完成，經銷商上、下是合夥關係、合作伙伴，沒有團隊也就沒有組織，沒有組織就無法創造業績。 以組織管理之研究為基礎，經過訪談探討傳銷女性的重要性、瞭解售後服務、組織的信任，如何運用組織特質來行銷。組織成功的成果，導領者必需以身作則，不以自利為考量，而是利益共同，再創漂亮獎金。
並列摘要
According to the survey form Fair Trading Council of Executive Yuan in 2019, there’re 15.58% of Taiwanese who works in multi-level marketing. This number means that there’re 1558 people makes a living from that career for every 10 thousand people which is quite a tremendous amount. Nevertheless, the number grows 2.66% than the previous year which gains from 3.04 million people to 3.67 million people in one year. Long story short, it’s still expanding in the most recent survey. The purpose of this essay is finding out how multi-level marketing continually successes for such a long time in terms of organization management, partnership between the company and salesman/saleswoman and team work. The purpose of research is studying organization management.It turns out this industry is dominant by female who is good at taking advantage from organization traits. From those successful saleswoman there’s something they all share together, which is the extraordinary leadership. This skill doesn’t just asking the leader to be a role model but also requires them to think for the big pictures and the greater good.