- 學位論文
以科技接受模型探討智能會議室使用行為之研究
A Research on Analysis of Use Behavior of the Intelligent Meeting room based on the Technology Acceptance Model
摘要
摘要 根據貝恩策略顧問公司2014年的研究報告指出，平均每一天每位主管需要花費三個半小時的時間在正式會議上，而花費大約一小時的時間在非正式會議中；另一方面，台灣中小企業佔相當高的比例，預判智能會議室在台灣存在一定的商機。 因此，將研究主軸定於科技接受模型探討消費者選擇智能會議室相關產品及服務之意願。並針對會議室到智能會議演進歷程、科技接受模型及相關研究檢閱。 並對消費者做問卷填答，針對回收的問卷探究下列分析，變異數分析、信效度分析、敘述統計分析、樣本結構分析以及多元線性迴歸分析。其實證結果如下: (一) 工作關聯性性正向顯著影響認知有用性。(二) 展示品質正向性明顯影響認知有用性 (三) 自發性正向且顯著影響認知有用性 (四) 認知易用性正向明顯影響認知有用性 (五) 如僅涉入自發性，主觀規範正向顯著影響消費意圖 (六) 認知易用性正向顯著影響消費意圖 (七) 性別正向顯著影響消費意圖。(八) 自發性正向顯著影響消費意圖。 最後，針對智能會議室，輔以文獻觀點與本研究問卷分析結果，給予智能會議室行銷策略上之實務建議。 關鍵字:智能會議室、雲端科技、科技接受模型、多元迴歸模型。
並列摘要
Abstract According to a 2014 study by Bain Strategy Consultants, on average, each supervisor spends three and a half hours each day at a formal meeting, and spends about an hour in an informal meeting; on the other hand, Taiwan SMEs account for a relatively high proportion, and there are certain business opportunities in Taiwan for smart room meetings. Therefore, the research spindle is set in the technology acceptance model to explore consumers' willingness to choose smart room related products and services. And for the conference room to the evolution of the intelligent conference, technology acceptance model and related research review. Questionnaires were answered to consumers, and the following analysis was conducted for the recovered questionnaires, analysis of variance, reliability and validity analysis, narrative statistical analysis, sample structure analysis, and multiple linear regression analysis. In fact, the results are as follows: (1) Work relevance is positively affecting cognitive usefulness. (2) Demonstrate the positiveness of quality and significantly affect the usefulness of cognition. (3) Spontaneous positive and significant influence on cognitive usefulness. (4) Cognitive ease of use is positively affecting cognitive usefulness. (5) If it is only involved in spontaneity, Subjective norms positively influence consumption intentions (6) Cognitive ease of use positively affects consumption intentions (7) Gender positively significantly affects consumption intentions. (8) Spontaneity positively significantly affects consumer intent. Finally, for the smart meeting room, supplemented by the literature point of view and the results of the research questionnaire analysis, give food advice on the smart meeting room marketing strategy. Keywords: smart meeting room, cloud technology, technology acceptance model, multiple regression model.