面對全球化的競爭及國際間交流頻繁的壓力下,如何提高各個產業的競爭力,在國際間嶄露頭角,儼然已成為經營之核心重點。在臺灣表演藝術產業中,僅能有少數的表演藝術團體能憑藉演出實力與多年的經營國際網絡,獲邀在國際舞臺中表演。近年來,文化部為推動表演藝術團體於國際能見度,輔導其與國際舞臺接軌,並期望拓展海外市場,特辦理表演團隊至國際藝穗節演出之徵選計畫。然而,表演團隊獲得補助至國際藝穗節演出回國後,對後續國內外邀演與合作是否有實質幫助,及文化部的政策對表演團隊的未來發展是否有助益?政府除了經費的補助外,是否能有其他支援方式使該表演團隊更具國際能見度,是個值得探討的主題。 本研究擬針對文化部徵選至法國外亞維儂藝術節(Festival d’Avignon Off)之演出團隊進行訪談,了解這些團隊在國際展演中的經驗、困境,與後續之發展情形;藉此也探討並分析現階段政府在協助表演藝術團體的政策面與實踐面。透過本論文呈現之研究成果,期望提供表演藝術團體未來國際展演的市場開發及提升國際知名度的做法上,有可參考之策略與方法,更期望能在國際間推廣臺灣的各項藝術文化。
To deal with the pressure of the international competition and communication, how to raise the competitiveness of the industry to become a rising star in the world has become the priority of management. In the Taiwanese performing arts industry, only few groups are invited to perform at the international stage owing to their capability and their long-term managed foreign relationships with other groups. In Recent years, Ministry of Culture, Taiwan holds auditions of Fringe Festival for performing arts groups to bring them onto international stages as well as broaden the foreign market. However, after gaining the experience in the Fringe Festival, does it bring the solid benefits to the performing arts groups? Do they have more opportunities to perform and cooperate at both national and international levels? Does the audition policy truly bring the high value benefit to the performing arts groups for future development? Other than financial support, whether the government provides other supports to the groups for gaining the worldwide publicity is also a worth-discussed topic. Through interviewing the performing arts groups which were selected by Ministry of Culture to perform at the Avignon Off Festival, this study focused on exploring their international performance experiences, obstacles and development after participation. In addition, this study also investigated and analyzed governments’ policies and practices which assists performing arts groups at the present stage. The study findings may serve as a guide for the performing arts groups to develop the international performing arts market and gain the worldwide publicity. Furthermore, the author hopes that the result may popularize all kinds of Taiwanese culture to the world.