發展以VoiceTube學習英語之持續意圖模型之研究

A Study of Developing a Continued Intention Model in Learning English with VoiceTube

李修銘(Lee Hsiu-Ming)

指導教授 ： 莊謙本

國立臺灣師範大學/科技與工程學院/工業教育學系/博士(2017年)

https://doi.org/10.6345/NTNU202203278

摘要

本研究旨在依據延展式科技接受模型(ETAM)與期望確認理論(ECT)等，建構一個利用VoiceTube進行英語學習持續意圖的模型，以能較完整的解釋學習者使用線上影音學習英語行為，並求得學習者使用線上影音學習英語的關鍵影響因素。因此，所探討的範圍包括線上影音學習者的心理特徵、知覺、滿意度與行為傾向之間的關係。
本研究對象為台灣紅點子科技開發的VoiceTube《看影片學英語》
的使用者，問卷調查共分兩個階段抽樣實施。第一階段共抽樣294 人，有效樣本為266 人，以進行模型信度與效度之驗證；第二階段共抽樣571 人，有效樣本為492人，提供VoiceTube進行英語學習持續意圖的模型建構與驗證。研究工具則依照理論發展「VoiceTube平台之英語學習持續意圖問卷」， 統計分析方法使用描述性統計、最小偏平方法、驗證性因素分析及結構方程模型等方法進行資料統計分析，研究結果發現重點如下：
1.利用VoiceTube學習英語之學習者的「持續意圖」主要受5 個潛在自變項「內容豐富性」、「易用性知覺」、「確認」、「價格價值」與「享樂動機」正向影響及兩個中介變項「有用性知覺」、「滿意度」正向影響。「實際使用行為」則顯著受到「持續意圖」正向影響。
2.本研究模型之整體模型配適度指標，均達到專家學者建議的標準值，顯示本研究模型與其觀測數據具有良好的適配度，亦說明延展式科技接受模型(EATM)及期望確認理論(ECT)適合作為建構線上影音學習模型之理論基礎。
3.在學與非在學之學習者在確認正向影響有用性迴歸路徑中有顯著差異，在學組認為使用VoiceTube學習英語比所預期的更有學習效果，但非在學組則認為與所期待的沒有顯著差異。

關鍵字

行動影音英語學習 ； 延展式科技接受模型 ； 期望確認理論

並列摘要

The purpose of this study is aimed to develop an English continued learning model based on Extensional Technology Acceptance Model and Expectation Confirmation Theory through using Voicetube website which was developed by REDIDEA CO.,LTD. for learning English. The key influence factors were found to describe the learning behavior intention, psychological characteristics, perception and satisfaction.
The subjects were sampled from VoiceTube users with two-step stratified sampling. The first step selected 294 samples, among them 266 were valid samples. They were used to verify the reliability and validity of questionnaire. The second step selected 571 samples among them 492 samples were valid.
The data collected from questionnaire were analyzed with descriptive statistics including partial least squares, confirmatory factor analysis, as well as structural equation modeling techniques. The research findings are as the followings:
1.The "continued learning intention" of learners of using VoiceTube to learn English was positively influenced by the five potential independent variables such as "content richness", "perceived ease of use", "confirmatory", "price value" and "enjoyment motivation". Two mediation variables including "perceived of usefulness" and "satisfaction" have significant effect to continued learning intention. In addition, "user actual behavior" was significantly affected by "continuous intention".
2.The goodness of fit of statistical model reached the standard value suggested by the experts and scholars. It showed that ETAM and ECT was suitable to construct learners’ continued learning model.
3.There is a significant difference between student group and non-student group on the regression path of confirming usefulness. The “student group” recognized using VoiceTube to learn English was better than expected, but “non-students group” didn’t.

並列關鍵字

Learning English with VoiceTube ； Extensional Technology Acceptance Model ； Expectation Confirmation Theory

參考文獻

Bentler, P. M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 238-246.

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