菜市仔的台日「台味」實踐與想像：以雙連朝市為例

雙連朝市是日常消費場所，也是受到日本觀光客喜愛的觀光景點，本研究以雙連朝市為例，探討台灣傳統市場中的「台味」實踐，以及台日的「台味」如何形構、想像與再現。本研究以環境劇場比擬傳統市場的空間與人際交流，並以論述分析法，探究影像、旅遊書籍等傳播媒介，如何形構與再現雙連朝市的「台味」想像。透過觀察法與訪談法，探討傳統市場中多元族群的人際互動與日本觀光客在雙連朝市的「台味」體驗，並以都市地方純正性的理論為基礎，觀看雙連綠地與雙連朝市保留運動的過程中，草根力量的實踐。然而，歷經疫情時代的傳統市場，面對觀光客的抽離，以及人際互動模式的改變，本研究將思考「台味」想像與實踐如何延續與變遷。「台味」並非純粹由台灣人形構而成，而是由多元族群的人際互動逐漸堆砌而成，並以傳媒媒介的再現形構「台味」想像。「台味」來自於不同族群之間的人際互動所產生的地方活力，也是每個人都有權利在這裡落地生根的道德權利。

關鍵字

消費文化；觀光；傳統市場；再現；存正性；公民運動

並列摘要

Shuanglian market is a place of daily consumer activity and a popular sightseeing spot for Japanese tourists. This thesis takes Shuanglian market as an example to explore how the "Taiwanese way" is imagined, represented and created in a Taiwanese traditional market. This thesis compares the spatial dynamics and modes of interpersonal communication in the traditional market through the concept of "environmental theatre." Using discourse analysis to explore how media such as film images and travel magazines work as tools to represent the “Taiwanese way” in Shuanglian market. Through observational and interview methods, this thesis examines the interpersonal interaction of multiple ethnic groups and the experience of “Taiwanese way” by Japanese tourists. Based on theories of the "authenticity" of urban places, this thesis takes Shuanglian green field/market preservation movement as an example to discuss the process of citizen’s movement; asking, how the “Taiwanese way” has been put into practice through grassroots power. In the Covid 19 pandemic era, the decline of tourists and subsequent changes of the modes of interpersonal interaction at Shuanglian have also been considered in this thesis. The “Taiwanese way” is not only created by Taiwanese people, but also accumulated from multi-ethnic’s interactions. Besides, the imagination of the “Taiwanese way” is produced and represented by mass media. The “Taiwanese way” is the local vitality generated by the daily interaction of multi-ethnic groups, also represents an exercise of the moral right for everyone to be here.