- 學位論文
演變與創新:道地泰國菜的文化想像
Transformation and Innovation : Cultural Imagination of The “Authentic Thai Cuisine”
摘要
本研究旨在探討泰國菜在臺灣的演變、創新及消費者的認知。研究動機源自於作者 對泰國菜的喜愛，以及對臺灣泰式餐廳文化的觀察。臺灣的泰式餐廳呈現出一種多樣化的 風格，部分菜色甚至在泰國不曾出現，卻被臺灣人視為泰國菜的代表性料理。這些菜色的 變化與歷史背景，如國共內戰時期的軍隊撤退及文化融合密切相關。研究進一步分析了臺 灣消費者對「道地」泰國菜的定義和認知，並探討了文化中介者在推廣泰國菜中的作用。 研究目的是探討泰國菜在臺灣的發展歷程，瞭解其如何適應當地市場需求，並分析是否成 為臺灣美食文化的一部分。泰國與臺灣之間泰國菜的差異，以及文化認同如何影響泰國菜 在臺灣的發展。研究進一步分析消費者對「道地性」的多元詮釋，指出「道地性」是一個 動態且建構性的概念，受文化交流與消費習慣的影響而不斷演變。透過訪談顯示，臺灣消 費者對異國料理的接受度高，但更重視適合自身口味的調整，而非追求傳統泰國風味的 「道地性」。反映出跨文化飲食的包容性，並強調文化認同在菜餚改良過程中的作用。本 研究旨在促進臺灣與泰國之間的文化交流，深化對泰國飲食文化的理解，並探討泰國菜如 何適應當地市場需求。
並列摘要
This study aims to explore the shaping, evolution, and consumer perceptions of Thai cuisine in Taiwan. The motivation for this research stems from the author's love for Thai food and observations of the culture surrounding Thai restaurants in Taiwan. Taiwanese Thai restaurants exhibit diverse styles, with some dishes not originating from Thailand yet regarded by Taiwanese consumers as representative Thai cuisine. These changes in dishes are closely tied to historical contexts, such as the retreat of military forces during the Chinese Civil War and the integration of different cultures.The study further analyzes Taiwanese consumers' definitions and perceptions of "authentic" Thai food and examines the role of cultural intermediaries in promoting Thai cuisine. The objective is to investigate the development of Thai cuisine in Taiwan, understand how it adapts to local market demands, and analyze whether it has become a part of Taiwanese food culture. It also explores the differences in Thai cuisine between Thailand and Taiwan and how cultural identity influences its development in Taiwan. Additionally, the study delves into consumers' diverse interpretations of "authenticity," highlighting that "authenticity" is a dynamic and constructed concept shaped by cultural exchange and consumption habits. Interviews reveal that while Taiwanese consumers are highly accepting of exotic cuisines, they prioritize taste adjustments that suit their preferences over adherence to traditional Thai flavors. This reflects the inclusivity of cross-cultural cuisine and underscores the role of cultural identity in the adaptation process of dishes. This study seeks to foster cultural exchange between Taiwan and Thailand, deepen understanding of Thai culinary culture, and explore how Thai cuisine adapts to local market needs.