Showcase形式音樂節探討：以貴人散步音樂節為例

近年來臺灣的音樂市場不斷成長，不少新興獨立音樂人與團體相繼嶄露頭角，為臺灣音樂市場注入了新的活力。除了數位音樂平台和網路媒體，臺灣也有許多音樂節和音樂展演活動，提供獨立音樂人和團體有更多展示自己、尋找機會、建立人脈、交流的機會，而LUCfest貴人散步音樂節這個showcase音樂節平臺則提供了一個便捷的渠道，使音樂作品、樂團能夠迅速傳播和商業化，開放的機制創造了更多的商機和市場競爭，促進了亞洲音樂的國際化與串聯合作，也助於音樂人的職業發展，在未來轉化為更穩定的合作關係，同時助於臺灣與國際間的音樂交流和合作日益頻繁。本研究為質性研究，以貴人散步音樂節為主要研究目標，探討了貴人散步音樂節作為臺灣唯一的showcase形式音樂節，其在音樂產業中的定位、價值與挑戰。透過文獻回顧和深度訪談，研究分析了音樂節在推動獨立音樂國際化交流、促進產業對接以及拓展臺灣音樂市場多元性方面的貢獻。。以國內外音樂節及音樂展演演進、臺灣獨立音樂發展、臺灣音樂產業及展演角色分析作為文獻資料分析，在進行完相關文獻回顧後，研究者將與參與過LUCfest貴人散步音樂節之音樂人及業界人士，以及主辦策展人進行深度訪談。另外，研究者實際一同參與2023 LUCfest貴人散步音樂節舉辦的音樂節和音樂論壇，深入探究三個研究目的「研究貴人散步音樂節的line-up選團策略和論壇之活動內容，和參與貴人散步音樂節之音樂人和產業人士以及其他產業之互動情況」、「探討貴人散步音樂節的功能與成效，對臺灣音樂產業的影響」以及「解析貴人散步音樂節於音樂產業中的定位和未來發展」。根據研究分析逐字稿整理和訪談結果，研究者進行了深度訪談，隨後根據逐字稿整理和訪談結果。

關鍵字

獨立音樂； showcase音樂節；音樂交流平臺

並列摘要

In recent years, Taiwan's music market has continued to grow, with many emerging independent musicians and groups making their mark, injecting new vitality into the industry. Beyond digital music platforms and online media, Taiwan offers numerous music festivals and live performance events, providing independent musicians and groups with opportunities to showcase their talents, seek opportunities, build connections, and exchange ideas. Among these, LUCfest (Taiwan's LUCfest Music Festival), a showcase music festival platform, provides an efficient channel for music works and bands to gain rapid exposure and commercialization. Its open mechanism has created more business opportunities and market competition, promoting the internationalization and interconnected collaboration of Asian music. It also supports the professional development of musicians, transforming these opportunities into more stable cooperative relationships in the future while fostering increasingly frequent music exchanges and collaborations between Taiwan and the international music scene. This research adopts a qualitative approach, focusing on LUCfest as the primary research target. It explores LUCfest’s unique role, value, and challenges as Taiwan's only showcase-style music festival. Through literature review and in-depth interviews, this study analyzes how LUCfest contributes to advancing the internationalization of independent music, facilitating industry connections, and broadening the diversity of Taiwan's music market. The literature review includes the evolution of domestic and international music festivals and performances, the development of Taiwan's independent music, and the analysis of the roles within Taiwan's music industry and performance scene. Following the literature review, the researcher conducted in-depth interviews with musicians and industry professionals who participated in LUCfest, as well as its organizers and curators. Additionally, the researcher participated in the 2023 LUCfest Music Festival and forums to thoroughly investigate three research objectives: “Examining LUCfest’s lineup curation strategy and forum activities, as well as interactions among musicians, industry professionals, and other sectors”; “Exploring the functions and impacts of LUCfest on Taiwan’s music industry”; and “Analyzing the positioning and future development of LUCfest in the music industry.” Based on the analysis of transcriptions and interview findings, the researcher conducted comprehensive qualitative analysis to address these objectives.