現代政治人物領導特質之研究

現今競爭激烈、變遷急遽的政治大環境中，民心思變。組織為求理想的效能，必須要有良好的領導與管理。組織的領導者，更需發揮其影響力，激勵其成員，達成未來的願景，共創組織永續經營的生機。而組織主管的領導方式及其人格特質而言，其行為反應殊異，除了組織宜力求公平、公正外，主管亦宜針對不同性格、背景的部屬，調整其領導風格。本研究針對領導理論發展及變遷，個案的政治人物選擇以目前人氣相當高的高雄市長韓國瑜為例，由於韓市長在短期內從不被看好的選戰中異軍突起，因此，作為了解現代政治領導人的主要研究對象，運用內容分析及深度訪談法，以瞭解政治人物角色的領導特質、比較媒體報導與選民對政治人物領導特質認知之落差與現代網路環境對媒體與選民對領導特質認知的影響。領導特質選擇:主導性、精力充沛、自信、內控、穩定性、正直、智慧、有彈性、感知能力、積極的、令人愉快的、調適性的、認真的、好奇開放等特質，研究發現針對韓市長的政治領導特質，從「媒體報導」中，顯示以「積極的」出現次數最多，其次是「正直」，第三是「有彈性」，現代領導者具備的領導特質特別重視積極的行動。其次，媒體報導與訪談均認為領導者亦需具備「積極的」、「認真的」與「令人愉快的」基本條件，方為現代領導者應具備之條件養者一致性相當高。在現代網路環境對媒體與選民對領導特質認知的影響，其中網路媒體在「彈性」、「正值」、「自信」、「內控」與「智慧」等特質統計差異，其中以「自信」特質，網路環境較平面媒體報導為高，進而受訪者與網路環境和平面媒體報導的差異，除以「積極的」特質出現次數最多外，其中以「認真的」特質差異性落差為最高，「令人愉快的」次之，受訪者認知現代政治人物領導特質，更需具備積極的行動力，有效的執行力，各項政策執行能讓選民有感，符合「令人愉快的」特質，才能使備感用心，「積極的」為現代政治人物應具備的領導條件。另網路媒體報導較趨近平面媒體報導分析領導特質，平面媒體與網路環境報導內容仍有相關的關聯性，「精力充沛」、「主導性」、「好奇開放的」領導特質在各項分析都較不重視。

關鍵字

領導特質；政治角色

並列摘要

In today’s highly competitive and vicissitudes of the political environment, the people’s minds are changing. Organizations must have good leadership and management in order to achieve optimal performance. The leaders of the organization need to exert their influence, motivate their members, achieve the vision of the future, and create the vitality of the organization's sustainable operation. In terms of the leadership style and personality traits of the organization, the behavioral response is very different. In addition to the organization's efforts to be fair and just, the supervisor should also adjust the leadership style for the subordinates with different personalities and backgrounds. This study focuses on the development and change of leadership theory. The politicians in the case choose the Kaohsiung mayor, who is currently very popular, as an example. As the mayor of South Korea has never been arrogant in the short-term election campaign, he is known as a modern political leader. The main research object of people is to use content analysis and in-depth interviews to understand the leadership traits of political figures, compare the gap between media reports and voters' perceptions of politician leadership traits, and the modern network environment's perception of media and voters' leadership traits. influences. Leadership trait choices: dominance, energy, self-confidence, internal control, stability, integrity, intelligence, flexibility, perception, positive, enjoyable, adaptable, serious, curious and open, and research findings The political leadership traits of the mayor of South Korea show that "positive" appears most frequently, followed by "righteousness" and "elasticity". The leadership qualities of modern leaders pay special attention to positive actions. . Secondly, media reports and interviews all believe that leaders also need to have the basic conditions of "positive", "serious" and "pleasant", so that the consistency of the conditions for modern leaders should be quite high. The impact of media and voters on leadership traits in the modern online environment. The online media are characterized by "elasticity", "positive value", "confidence", "internal control" and "wisdom". "Characteristics, the network environment is higher than that of the print media, and the difference between the respondents and the network environment and the print media is divided by the "positive" traits, and the "serious" traits are different. For the highest, "pleasant", the respondents recognize the leadership qualities of modern politicians, and they need to have positive action, effective execution, and implementation of various policies to make voters feel like "pleasant" The traits can make the sense of care and the leadership conditions for modern politicians. In addition, online media reports are closer to the print media analysis and analysis of leadership traits. There is still a correlation between print media and online environment reports. The characteristics of "energetic", "dominant" and "curious and open" are in various Analysis is less important.