賽鴿活動盛行之關鍵因素研究

本研究透過訪談法，以博弈信任度、操控性與參賽動機等面向，從賽鴿博弈人員的角度瞭解賽鴿活動盛行之關鍵因素。研究結果發現相較於彩球博弈或其他博弈，從事賽鴿博弈人員對於賽鴿相當信任，原因在於他們可以親自參與賽鴿各個幕前與幕後過程。此外，賽鴿博弈是可操控性，賽鴿博弈並不完全為一種單純運氣對賭的博弈，賽者實際參與其中，透過對每個比賽環節的控制，可以有效地提升比賽的獲勝。最後則是賽鴿博弈中每項環節的背後，都蘊含著複雜的知識、戰術設計等，賽鴿參賽者競賽後，並不會默默地接受認輸，反而會不斷地精進自我，以培養出的更上一層樓的能力，進以提高獲勝率，此外，尚可以透過商機廣大的網路來兜售精進種鴿，藉此巨額獲利，此為主要影響參賽的重要動機。本論文研究結果所提供賽鴿活動盛行的關鍵因素，可作為其他博弈產業經營以及設計上的改進方向。

關鍵字

博弈；賽鴿；關鍵因素

並列摘要

For the aspects of gambling trust, maneuverability, and motivation of participating in the competition, this research used interview methods to reveal the key factors of the popularity of pigeon racing. Compared with lottery games (or other games), people engaged in pigeon racing have a lot of trust in pigeons; the reason is that they can personally participate in all processes of pigeon racing. Besides, the pigeon racing game is controllable; the pigeon racing game is not entirely a game of pure luck. The racers actually participate in it. Through the control of each stage of the competition, the victory of the game can be effectively enhanced. Finally, behind every link in the pigeon game, there are complex knowledge, tactical design, etc. After the pigeon race, the pigeon contestant will not silently accept defeat, but will continue to improve themselves to cultivate the ability to upgrade to the next level and improve the winning rate; it is possible to make huge profits by selling advanced breeding pigeons online. This is an important reference for the motivation that affects the competition. The research results can explain the key factors for the prevalence of pigeon racing activities, which can be used as an improvement direction for other industries in game management and design.