- 學位論文
絲綢之路旅遊資源與臺灣消費者意向之研究
Study on the Silk Road Travel resources and Taiwan consumers Intention
摘要
當前旅遊業作為一個經濟和社會現象，也促使旅遊業成為驅動社會經濟進步的關鍵動力。廣義的絲綢之路，也就是「綠洲之路」，從上古開始陸續形成的，以中國內地為起點，經過隴西高原、河西走廊和新疆，橫越中亞，進入伊朗高原，再向西到小亞細亞和阿拉伯半島，渡過地中海到達歐洲，也就是綠洲絲綢之路。聯絡如此廣大地區絲綢之路存在幾條主要幹線，由於這些幹線都聯結一些長期形成的著名城市，交通幹線也就具有很大的穩定性。至於次級交通線路，則伴隨政治形勢、地理環境的演化而有複雜的變遷。 蘇聯瓦解，致使哈薩克斯坦、烏茲別克斯坦、吉爾吉斯斯坦、土庫曼斯坦、塔吉克斯坦等中亞五國分別宣告獨立。絲綢之路出現了文化的交流、貿易和旅遊等的轉機。聯合國世界旅遊組織在1993年印度尼西亞大會上，決定提出一個長期的旅遊計畫，來促進絲綢之路旅遊發展的觀念。 本文整理相關觀光文獻與旅遊觀光資料，研究發現台灣消費者多為高學歷且具有多次出國經驗，大多數為30-40歲上班族且有優厚薪資收入，研究發現台灣大多數之消費者，對於絲綢之路之風景自然景觀及增廣見聞充實知識具有高度認知，皆同意絲綢之路風景自然景觀多彩具有特色，符合前往絲綢之路旅遊之意願。
並列摘要
The current tourism as an economic and social phenomena, but also promote tourism as a key driving force of social and economic progress. Generalized Broad Silk Road, which is the "Oasis of the Road", began to from the ancient, the China Mainland as a starting point, after Longxi plateau, Hexi Corridor and Xinjiang, and across Central Asia into the Iranian plateau, and then west to Asia Minor and the Arabian Peninsula, through the Mediterranean to reach Europe. Contact this vast area there are several major Silk Road routes, some of these lines are connected to form a well-known long-term urban traffic trunk also has great stability. As for the secondary transport routes, is accompanied by the political situation, the evolution and geographical changes are complex. The Soviet Union collapsed, resulting in Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan, Tajikistan and other Central Asian countries are declared independent. Silk Road appeared in cultural exchange, trade, tourism and other turn. United Nations World Tourism Organization General Assembly in 1993, Indonesia decided to make a long-term tourism plan to promote the development of the Silk Road tourism concept. This whole management-related literature and travel sightseeing tourist information and more from the study found that Taiwanese consumers have high academic qualifications and experience to go abroad several times, most for the 30-40 year-old office worker and have generous salary income, Majority of Taiwan's consumer in study found that, for the Silk Road, the scenic natural landscape and enrich the knowledge and broaden their horizons with a high degree of awareness, all agree that the Silk Road scenic natural landscape with colorful features, in line with the wish to travel the Silk Road.