- 學位論文
虛擬王國的經營策略-以萬代南夢宮控股股份有限公司為例
The Business Strategies of a Virtual Empire-A Case Study for BANDAI NAMCO Holdings Inc.
摘要
本國藝術與設計相關之院校至少超過三十所，其中有「實踐大學」、「國立成功大學」、「國立台灣科技大學」與「銘傳大學」等多所知名學院，而不論是在校生，亦或是畢業生屢獲國際獎項與殊榮之新聞時有耳聞，此可證明本國於藝術與設計領域的專職能力是被國際所認可，但遠至四十年之前，近至十年內，國內所觀看或閱讀以虛擬角色之作品是完全空白，此類作品皆是由歐美與日本輸入，例如「復仇者聯盟」、「無敵鐵金鋼 Infinity-劇場版」或是樂高積木的主題電影。 是故，本研究則以日本「萬代南夢宮控股股份有限公司」之為例，用此一個案研究，並加上作者本身的參與觀察撰寫此公司之經營策略與些許之行銷方式，希望以此方式吸引更多的國內群眾參與此一?業，由幾乎完全空白的環境遂一進步至國際舞臺上。
並列摘要
Despite the fact that more than 30 universities and colleges such as “Shih Chien University”, “National Cheng Kung University”, “National Taiwan University of Science and Technology”, “Ming Chuan University” have art and design related programs with reputations of winning international art design awards, but the development of ACGC industry and field are still in an early stage in Taiwan. Products of ACGC items like “Marvel's The Avengers”, “Mazinger Z: INFINITY” or “The Lego Movies” are mainly imported from Europe, the US or Japan. Based on the above reason, this dissertation will use a case study of “BANDAI NAMCO Holdings Inc.”, and the shopping and collection experiences of the researcher to demonstrate the business strategies the company adopts in the hope of helping boost the economic growth of ACGC business in Taiwan.