網路時代的歌唱展演與社群互動

隨著智慧型手機的普及，行動裝置成為人們現實生活的縮影，也創造了歌唱休閒行動化的可能，並使相隔兩地、有共同愛好的人們得以齊聚一堂。本研究透過歌唱app《歡歌》使用者，探討其如何透過歌唱展演建構自我認同與愉悅經驗，並進一步透過社群互動取得社會資本、凝聚彼此，最後則回歸至當代背景，討論手機與歌唱的結合所帶來的演變。研究方法上，本文進行15人次的半結構式深度訪談法，分析歌唱展演與社群樣貌，並輔以參與觀察法，針對線上的機制以及線下的歌唱社群聚會進行觀察與記錄。研究發現為，第一，在網路歌唱展演行為上，會有回饋型、抒發型及社交型三種媒體愉悅形式產出，而展演過程中閱聽人會進行音樂文本的再詮釋、想像自身在他人眼中的成像，並透過不斷檢視與演練以獲得主體認同，形成固定的展演循環；第二，以歌唱作為彼此連結的線上社群成員在網路上可找到屬於自己且具規範的音樂圈、並補足線下缺失的社交網絡，他們利用app中的禮物機制作為彼此心意的交換，並在彼此的社會關係中尋求音樂資訊，而除了線上的交流之外，也透過線下互動獲取社會支持與音樂上的合作交流；第三，手機為歌唱帶來便利性，讓閱聽人能不限時地的展演，且能節省開支，但仍無法取代線下KTV，兩者性質不同、相輔相成。

關鍵字

歌唱休閒；自我展演；社會資本；虛擬社群

並列摘要

With the popularization of smart phones, mobile devices have become the miniature of people's real life. It has created the opportunity of using mobile phones to sing anywhere and anytime, and bring people who are separated and have common interests together. This research explored how users of singing application construct self-identification and pleasure experience through singing performance, and tried to answer how to they obtain social capital and connect each other through interaction in community. Finally, it returns to the contemporary background, discussing the evolution of the combination of mobile phones and singing. As research method, this study first adopted depth interview with fifteen participants to analyze the behavior of singing performance and the appearance of community. Then used participant observation to observe and record online mechanisms in singing app and the community gathering in offline. There are three results. First, there are three modes of media pleasure were generated through online singing performance: the pleasure of feedback, the pleasure of expression, and the pleasure of social interaction. During the performance, audiences represent music text and imagine their appearance in eyes of others. What’s more, they obtain self-identification through constant review and practice. It forms a fixed performance cycle. Second, members of online communities that take singing as a connection can find their own music world which have common norms, and fill the lack of offline social networks. In the area of online, they use the gift mechanism in the app as an exchange of mind and support between each other and seek music information in each other's social relationships. In addition to online communication, they also gain social support and music cooperation through offline interaction. Third, the mobile phone brings convenience to singing, allowing audiences to perform without restrictions of time and place and save costs, but it still can’t replace offline KTV. The two have difference in nature and complement each other.