摘要
Tough MMA is owned and operated by world-renowned Taiwanese martial artists and provides Taiwan with high quality martial arts safety equipment. Tough MMA currently owns two of the top Taiwanese MMA gyms in Taiwan and its instructors have trained a significant amount of the professional Taiwanese ring fighters for national and international competition. We believe that this factor, coupled with our focus on quality and design, will allow us to increase our market share quickly. We are also a national distributor for the worldwide leader in MMA equipment and have an existing agreement for producing and selling our own branded equipment in Taiwan. We will start by offering Thai kickboxing-style gloves and will follow the 'Lean Start-up' methodology to help guide successful product development. From here, our products will be launched into the broader market and will be reviewed during a second iteration for an even closer fit. Our primary target will be those that are buying their first pair of gloves as most trainees will only purchase a single pair during their lifetime. However, our sponsorship of professional fighters will be essential in building our brand equity. The equipment business should turn a profit early on due to excess office space and staff hours to cover initial operations. As of the date of this business plan, Tough MMA has already completed the first design round and has received a shipment of samples. As can be seen below, using existing facilities and distribution channels allows us to keep an above average profit margin while selling in Taiwan. In the future, we hope to expand into the Chinese market, where this will bring new opportunities and challenges.
關鍵字
拳击企業戰略計劃並列摘要
Tough MMA is owned and operated by world-renowned Taiwanese martial artists and provides Taiwan with high quality martial arts safety equipment. Tough MMA currently owns two of the top Taiwanese MMA gyms in Taiwan and its instructors have trained a significant amount of the professional Taiwanese ring fighters for national and international competition. We believe that this factor, coupled with our focus on quality and design, will allow us to increase our market share quickly. We are also a national distributor for the worldwide leader in MMA equipment and have an existing agreement for producing and selling our own branded equipment in Taiwan. We will start by offering Thai kickboxing-style gloves and will follow the 'Lean Start-up' methodology to help guide successful product development. From here, our products will be launched into the broader market and will be reviewed during a second iteration for an even closer fit. Our primary target will be those that are buying their first pair of gloves as most trainees will only purchase a single pair during their lifetime. However, our sponsorship of professional fighters will be essential in building our brand equity. The equipment business should turn a profit early on due to excess office space and staff hours to cover initial operations. As of the date of this business plan, Tough MMA has already completed the first design round and has received a shipment of samples. As can be seen below, using existing facilities and distribution channels allows us to keep an above average profit margin while selling in Taiwan. In the future, we hope to expand into the Chinese market, where this will bring new opportunities and challenges.