摘要
依據WHO的統計每年大約135萬人死於交通事故，幾乎50%以上的交通道路死亡者都是交通道路弱勢者，如：行人、騎自行車人、騎摩托車人，且超過2000萬至5000萬的人受到非致命的傷害，許多都是最後導致殘疾的受傷狀況。據統計預估由於道路碰撞事故導致大約3%國民生產總值的損耗。此外維吉尼亞理工學院交通運輸學院於2005公佈了一組關於駕駛員習慣、分心和碰撞原因的調查資料，資料顯示將近80%的碰撞，65%即將發生的碰撞是由於駕駛員事發前3秒的疏忽造成；2009年2月法國一家保險公司-瑞士溫特圖爾AXA的分公司，在車輛碰撞和一些事故作了相關性的研究並發現提前1.5秒預警可以防止90%的追尾碰撞，提前2秒的預警可以防止大部分碰撞事故的發生，因此只要能提升汽車預警系統，勢必能大幅減少交通事故。 由於科技的進步，對於一向重視汽車安全的歐美國家，近年來對出廠新車逐漸要求加入各類先進輔助駕駛系統(Advanced Driver Assistance Systems，ADAS)的安全功能，以提升道路駕駛安全。因應於此，Amnon Shashua於1999年創辦Mobileye致力於利用電腦視覺的力量實現汽車安全，並致力於開發穩定且低成本易導入的系統以加速ADAS的普及。 本文將介紹Mobileye及其如何成功的過程，並試圖通過資料證實和二次研究分析找出Mobileye商業模式的關鍵成功因素。 Keywords: 先進駕駛輔助系統、ADAS、Mobileye。
關鍵字
先進駕駛輔助系統並列摘要
According to WHO statistics, about 1.35 million people die in traffic accidents each year, and almost 50 percent of those who die on the roads are vulnerable people, such as pedestrians, cyclists, motorcyclists. More than 20 million to 50 million people suffer non-fatal injuries, many of them are the result of disability injuries. Next to this, about 3% of GDP is lost due to road crashes. In addition, the Virginia Institute of Technology's School of Transportation published a set of survey data in 2005 on driver habits, distractions and causes of collisions, which showed that nearly 80 percent of collisions and 65 percent of impending crashes were caused by negligence by the driver three seconds before the incident. In February 2009, a branch of a French insurance company, the AXA in Winterthur, Switzerland, conducted a study on the correlation between vehicle crashes and some accidents. They found that 1.5-second warning could prevent 90% of tail-end collisions, and 2 seconds of early warning could prevent most crashes. Therefore, if the automobile early warning system can be improved, traffic accidents should be reduced greatly. Thanks to advances in technology, the European and American countries have always put great focus on automobile safety and gradually request to add kinds of advanced driver assistance systems to improve road driving safety in recent years. In response, Amnon Shashua founded Mobileye in 1999 to harness the power of computer vision for automotive safety and to develop stable, low-cost and easy-to-import systems to accelerate the popularity of ADAS. This paper will introduce Mobileye how it succeeds and attempt to find out the key success factors of Mobileye's business model through literature study and secondary research. Keywords: Advanced Driver Assistance Systems、ADAS、Mobileye