巴西市場之進入策略分析:以三星電子和LG為例

Analysis of Success Factors on the entry to Brazilian Market: A Samsung Electronics and LG Electronics case

聖雅各(Thiago Braga Carneiro)

指導教授 ： 姜真秀

國立交通大學/管理學院/企業管理碩士學程/碩士(2015年)

https://doi.org/10.6842/NCTU.2015.00611

摘要

This study utilize previous empirical studies to define success factors to market entry, which can be summarized in Entry Mode, Ownership Advantage and Internalization Advantage. Thereupon, analyze the importance of these factors in the performance of Samsung Electronics Co. Ltd. and LG Electronics Inc. in Brazilian market. Subsequently, it was possible to conclude that the results found in those empirical studies are confirmed in most of the cases by the performance of those two selected companies, i.e. these factors have positive relation with the companies’ success. However, some of the success factors have contradictories results for different studies and the performance of Samsung Electronics Co. Ltd. and LG Electronics Inc. and this study also addresses these discordances.

關鍵字

巴西市場 ； 三星電子

並列摘要

This study utilize previous empirical studies to define success factors to market entry, which can be summarized in Entry Mode, Ownership Advantage and Internalization Advantage. Thereupon, analyze the importance of these factors in the performance of Samsung Electronics Co. Ltd. and LG Electronics Inc. in Brazilian market. Subsequently, it was possible to conclude that the results found in those empirical studies are confirmed in most of the cases by the performance of those two selected companies, i.e. these factors have positive relation with the companies’ success. However, some of the success factors have contradictories results for different studies and the performance of Samsung Electronics Co. Ltd. and LG Electronics Inc. and this study also addresses these discordances.

並列關鍵字

Brazilian Market ； Market Entry ； Success Factors ； Developing market ； Samsung Electronics ； LG Electronics

參考文獻

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Cyhn, J. W. (2002). Technology Transfer and International Production: The Development of the Electronic Industry in Korea. Cheltenham: Edward Elgar Publising limited.

Denekamp, J. G. (1995). Intangible Assets, Internalizatin and Foreign Direct Investment in Manufactoring. Journal of International Business Studies, 953-504.

Gros, D. B. (2003, July). Organizações empresariais e ação política no Brasil a partir dos anos 80. Civitas, pp. 273-300.