台灣電信產業4G LTE現況與未來發展趨勢之研究

Study on 4G LTE development trend in Taiwan

陳柏鈞(Bo-chun Chen)

指導教授 ： 范懿文

國立中央大學/管理學院/資訊管理學系碩士在職專班/碩士(2014年)

摘要

台灣電信服務脈動將從3G服務邁進4G LTE高速上網的時代，學術界及實務界都非常重視因應策略之釐定。本研究整理國外電信商經營模式，找出資費設計、創新服務、客戶體驗管理、獲利模式、頻段建設策略等五大層面探討這個重要議題，並進一步訪談專家們意見，整合提出研究建議，做為提供台灣電信業者未來發展4G LTE服務經營模式的參考。

研究結果發現：
1.服務創新：即時計費與通知、即時促銷及加購、保證上網方案。
2.資費方案創新：彈性的數據資費方案、分享上網下載量。
3.使用者體驗創新：用戶自我掌控用量。
4.獲利模式的創新：用戶免付費網頁(廣告)、與OTT業者合作推出無限數據組合方案。
5.業者間頻段互卡建置策略。

關鍵字

行動通訊產業 ； 行銷策略

並列摘要

While telecom services in Taiwan move from the 3G services to 4G LTE high-speed access to the internet, both academics and practice pay a lot of attention on the operational strategy. According to foreign carriers operating mode, this study identified five factors: tariff design, innovative services, customer experience management, profit business models, bands building strategy. This study also integrated expert’s opinions for future development of Taiwan carriers 4G LTE service business model reference.

This study found:
1.Service innovation: Instant billing and notification, instant promotions and purchase, guarantee access program.
2.Tariff plan innovation: a flexible data tariff plan, sharing internet downloads (sharing pool).
3.User experience innovation: User self-control and management usage.
4.Innovative profit model: user toll free web (Advertising) and OTT operators to launch unlimited data combinations promotions.
5.Proposal for strategies of the bands interoperability between telecom operators.

並列關鍵字

4G LTE ； mobile communications industry

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