摘要
企業要長久永續經營，願景是必要的，當企業有了願景後，才能有計劃的往下展開策略方針及策略目標，策略方針及目標必須明確，企業才能進行合適的分工與具體可行的方案，除了由上而下的督導外，橫向連繫與由下而上的資訊傳遞，都有助於企業即時修正其策略規劃，策略管理就是企業遂行上述功能而採取的作為。 然而在這樣的作為下，逐漸形成企業獨特的經營模式，我們稱為商業模式(Business Model)，商業模式為落實企業策略的工具之一，而工欲善其事，必先利其器，挑選好的工具是落實策略方針的第一要務。 充斥在坊間的工具太多，如何挑選一套簡單、耐用又實用的工具，且能應用在每家公司中並出奇致勝是本論文的探討重點，並藉由實際案例讓各位能更深入的了解此工具並運用在自身的公司中。
並列摘要
Enterprises would like manage continuously forever for a long time, mission is essential. After make sure your mission, could be launch your strategy policy and goal step by step. Strategy policy and goal must be clear, enterprises could carry on appropriate division of labor and develop practical scheme. Besides supervising from top to bottom, link with the information from bottom to top, help enterprises to modify their strategy plan immediately. So strategy management is an action for conducting above-mentioned function. But under such conduct, form the unique type of operation of enterprises gradually, we are called the “Business Model”, The business model is in order to implement one of the tools of enterprise''s strategy, and a workman wants to do his work well, the first must sharpen his tools. The first priority of implementation strategy policy is to select a tool well. The tools are too many in the literature, how to select a simple, durable and practical tool, and can apply each company is our discussion focal point. Then via the case, let everybody can understand deeply and use it in one''s own company.