考慮替代性需求與蠶食效應之最佳定價與再製生產策略

本研究考慮替代性需求與蠶食效應，以單位產品定價及再製生產利潤最大化為目標，建構最佳定價與再製生產決策模型及其求解演算法。透過數個實際數值案例的應用，本研究探討各項重要參數變動對模型所造成的影響，以提供最佳定價與再製生產策略之重要參考。此外，本研究開發一套最佳決策訂定之支援系統，讓使用者以簡易操作方式進行決策分析，以提高決策效率。本研究對回收品再製及訂購新品生產模式進行探討及分析，建構考慮替代性需求與蠶食效應之最佳定價與再製生產策略，為實踐循環經濟與逆物流生產提供實用性的參考。

關鍵字

替代性需求；蠶食效應；定價；回收品質；再製造；碳排放

並列摘要

This study considers alternative demand and cannibalization effect, aiming at unit product pricing and remanufacturing profit maximization, constructs optimal pricing and remanufacturing decision-making model and its solution algorithm. Through the application of several actual numerical cases, this study explores the impact of changes in various important parameters on the model, so as to provide an important reference for optimal pricing and remanufacturing strategies. In addition, this study develops a support system for optimal decision-making, allowing users to conduct decision-making analysis in an easy-to-operate manner to improve decision-making efficiency. This study discusses and analyzes the production mode of remanufacturing recycled products and ordering new products, constructs the optimal pricing and remanufacturing strategy considering alternative demand and cannibalization effect, and provides practical reference for the practice of circular economy and reverse logistics production.