共享經濟平台應用於臺灣森林療癒產業發展之可行性

本研究目標為探討共享經濟平台應用於臺灣森林療癒產業的可能性。目前已經有許多研究證實森林對於人類健康帶來生理、心理、社交與靈性健康，而「健康一體(One Health)」概念則強調環境、動物與人類健康為不可分割的議題，故世界各國開始展開跨領域的合作，合力推廣自然與人類共好的相關政策與措施。臺灣以林業與自然保育署為中心，透過產官學合作，進行森林療癒產業的推動與建置，然而，目前市場上，認證森林療癒師因制度初始，接案仍有空檔，加上既有林地空間閒置問題，仍需更有效率地被解決。本研究以紮根理論為基礎，透過觀察法、深度訪談法與焦點團體法蒐集資料，再以三角分析法、開放式編碼、主軸編碼與主題編碼進行資料分析。本研究發現永續性的森林療癒產業，須包含三大面向，分別為永續環境、永續社會及永續經濟。目前森林療癒產業中可共享的三大資源為專業人員、場域及參與對象。研究顯示共享經濟平台應用於森林療癒產業發展具可行性，然而，目前符合品質的森林療癒專業人員及森林場域數量並不足夠，故應以能協助森林療癒產業專業資源建立之相關平台開發為優先，終端商品媒合平台為輔，才可有效應用共享經濟平台達到促進產業發展的目標。

關鍵字

森林療癒；共享經濟；共享經濟平台

並列摘要

This study aims to explore the feasibility of applying the sharing economy platforms to Taiwan's forest therapy industry. Existing research has shown that forests contribute to human health in physical, physiological, psychological, social, and spiritual aspects. The "One Health" concept emphasizes the interconnectedness of environment, animal, and human health, prompting countries worldwide to collaborate across disciplines to promote policies and measures that benefit both nature and societies. In Taiwan, the Forestry and Nature Conservation Agency partners with industry, government, and academia to develop the forest therapy industry. However, challenges such as the underutilization of certified forest therapists and the issue of idle forest land still require more efficient and effective solutions. This research employed methods based on grounded theory such as observational method, in-depth interviews, and focus group to collect data. Data analysis involved techniques such as triangulation, open coding, axial coding, and thematic coding. The research results identified three pillars for a sustainable forest therapy industry: environmental sustainability, social sustainability, and economic sustainability. Key resources available for sharing within the industry include professionals, forest sites, and participants. The results also showed the feasibility of applying sharing economic platforms to the industry. However, currently, there is insufficient availability of qualified forest therapy professionals and forest sites. In conclusion, priority should be given to developing platforms that support the establishment of qualified professional resources for the industry, with product matching platforms as a secondary focus, to effectively utilize sharing economy platforms to promote forest therapy industry development.