慕夏風格結合掐絲技法應用於胸針飾品創作之研究

本研究採用慕夏藝術風格為設計基礎，使用掐絲傳統工藝技術結合現代素材，探討慕夏五幅經典代表作（四季、花卉、寶石、藝術、月亮與星辰 )，萃取元素轉化研發胸針飾品設計，呈現十款飾品的創作，後續再經由專家及消費者意象問卷調查瞭解成品在技術性表現、整體性表現之接受程度，重新詮釋創作語意，更開拓視覺傳達和文化創新飾品的設計思路。在研究方法上，採用語意分析法，針對時尚相關設計系與非設計系學生及一般消費者等，進行網路問卷調查，共計回收有效問卷415份。研究結果顯示:(1)影響受測者對於慕夏掐絲胸針之意象認知主要因素為外觀樣貌與美感技術能力之因素。(2)可增加圖案的有趣性變化及空間大小調整，來提升視覺效果。例如使用更多的非對稱構圖、不同大小和形狀的圖案組合，創造出更豐富和動態的視覺體驗。(3)針對不同年齡層及消費群體的偏好，進行多樣化設計，亦能提高產品的競爭力與接受度。

關鍵字

慕夏風格；胸針飾品設計；掐絲技法；意象分析

並列摘要

Based on the design of Mucha's artistic style, this study uses the traditional filigree craft technology combined with modern materials to explore Mucha's five classic masterpieces (four seasons, flowers, gemstones, moon, stars), extracts elements and transforms them into research and development brooch jewelry designs, presents the creation of ten jewelry, and then understands the acceptance of the finished product in technical performance and overall performance through expert and consumer image questionnaire surveys, reinterprets the creative semantics, and develops the design ideas of visual communication and cultural innovation jewelry. In terms of research methods, a semantic analysis method was used to conduct an online questionnaire survey for fashion-related design students, non-design students and general consumers, and a total of 415 valid questionnaires were collected. The results showed that: (1) The main factors affecting the participants' perception of the image of the Mucha cloisonné brooch were the factors of appearance and aesthetic technical ability. (2) It can increase the interesting changes of the pattern and the adjustment of the space size to enhance the visual effect. For example, use more asymmetrical compositions, combinations of patterns of different sizes and shapes, to create a richer and more dynamic visual experience. (3) Diversified design according to the preferences of different age groups and consumer groups can also improve the competitiveness and acceptance of products.