建構具正念可靠性之科技體適能商業模式

Design a Technology Physical Fitness Business Model using Mindfulness-based Reliability

鄭智丹(Chih-Tan Cheng)

Advisor ： 楊淑玲

國立臺中科技大學/資訊與流通學院/流通管理系碩士班/碩士(2021年)

Abstracts

本研究希冀透過跨產業企業員工的問卷分析，剖析企業導入員工運動健康福 利政策之現況，並藉以確認兼具關懷可靠性與訊息可靠性之員工運動健康福利政 策的價值主張，及其相關的顧客關係、關鍵活動、關鍵夥伴與關鍵資源，進而建 構出可提升企業員工運動習慣、忠誠度與滿意度之員工運動健康福利政策導入商 業模式，以健全我國科技體適能生態體系，期望達成全人健康的願景。本研究透 過 9 個產業之企業員工，共計 530 份的有效問卷分析發現，員工對於企業對員工 對運動健康福利確實存有需求缺口(Mean=3.55)，且於導入之過程應具有關懷可 靠性 (Mean=4.18) 及訊息可靠性 (Mean=4.26)，皆表同意或相當同意。分析結果 並發現，若企業導入具正念可靠性之員工運動健康福利政策，可提升企業員工之 運動習慣、滿意度(Mean=4.20)，而對員工忠誠度的提升則相當有限(Mean=3.89)， 且上述結果會因產業與年齡的不同而有所差異，由此可知，此商業模式須隨企業 所屬產業及員工年齡的不同，進行動態的微幅調整。

Keywords

科技體適能 ； 正念可靠性 ； 商業模式 ； 員工滿意度 ； 員工忠誠度

Parallel abstracts

This study expects to understand the current situation of employee health welfare policies and to confirm the value proposition of employee health welfare policies that have both caring reliability and information reliability, and its related customer relations, key activities, key partners and key resources by analyzing the questionnaire of employees in cross-industry companies. Finally, this research will design a business model of introducing employee health welfare policy that can improve employee sports habits, loyalty and satisfaction, then to improve country’s technological fitness ecosystem and wellness vision. In this study, a total of 530 valid employees questionnaires were analyzed and found that employees do have a demand gap in the health benefits (Mean=3.55) and during the introduction process should have caring reliability (Mean=4.18) and information reliability (Mean=4.26), both agree or quite agree. The results indicate that company introduces employee health welfare policy with mindfulness reliability can improve the employee’s exercise habits and satisfaction (Mean=4.20), while the improvement in employee loyalty is quite limited (Mean=3.89). The finding also point that these results will vary depending on the industry and age. Therefore, this business model must be dynamically adjusted slightly according to the industry and the age of the employees.

Parallel keywords

Technology Physical Fitness ； Mindfulness-based Reliability ； Business Model ； Employee Satisfaction ； Employee Loyalty

References

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